Public Relations Specialist

Qualifications: 

• Four-year degree in journalism or its equivalent required 

• Experience in journalism, marketing, public relations, or similar field required 

• Excellent communication and interpersonal skills 

• Excellent writing and editing skills 

• Experience in all social media platforms and analytics preferred, as well as website management 

• Ability to shoot and edit video, as well as still photography 

• Strong technology skills, proficiency with Microsoft Office, Adobe Creative Suite, and Canva 

• Proven track record managing multiple projects on deadline 

Fair Labor Standards Act Status: Exempt 

Reports To: 

Public Relations Director 

Job Goal: 

The Independence School District is seeking a personable and enthusiastic Public Relations Specialist to join our team. This role will support our PR department by executing strategic communication initiatives, maintaining positive relationships with ISD stakeholders, and supporting district initiatives. 

Performance Responsibilities:

• Content Creation: Develop video, photo, and written content for social media, websites, newsletters, press releases, promotional materials, and other district communications.
• Social Media & Communications: Manage district social media channels, create and schedule content, monitor engagement, and support communication plans that advance district initiatives.
• Digital Media Management: Capture, edit, organize, and maintain photo and video assets, ensuring content aligns with district brand standards and is securely archived.
• Event Coverage: Provide communications support for district events through planning, photography, videography, and promotional content, including occasional early morning, evening, or weekend assignments.
• Technology & Professional Knowledge: Utilize district communication platforms and design tools, including ParentSquare, Finalsite, Canva, Google Workspace, and other technologies, while staying informed on district initiatives, communication trends, and best practices.
• Crisis Communications: Assist with timely communications during emergencies or sensitive situations, including website updates, parent notifications, and other district messaging.
• Media & Community Relations: Support media outreach, monitor media coverage, maintain media contact lists, and communicate professionally with stakeholders, community partners, and news media as directed.
• Administrative & Operational Support: Provide general administrative support to the Public Relations Department, including scheduling, correspondence, maintaining records, conducting research, and assisting with departmental projects and daily operations.

Terms of Employment: 

The Public Relations Specialist will be employed for a twelve-month position. The salary and work year will be established by the Board of Education. 

Evaluation: 

Performance of this job will be evaluated by the immediate supervisor, using the Public Relations  SpecialistPerformance-Based Summative Evaluation.