Ecommerce & Digital Marketing Intern

About Us:

Fashion industry veteran Chris Leba founded R13 in New York City with an artisanal denim focus that has since expanded into an elevated collection with an extended ready to wear and leather goods range. R13 specializes in progressive silhouettes produced with high quality Italian and Japanese materials. The brand represents the classics of American fashion: denim, plaid & leather, infused with a counter cultural edge that recalls the rebellious spirit of America’s history and tells the story of the “other” America’s provocative, underground culture playing on consistent themes of rock and roll and grunge.

About the Role

We are looking for an Ecommerce & Digital Marketing Intern with strong visual instincts, excellent attention to detail, and a genuine understanding of fashion and culture.

This role will primarily support the day-to-day ecommerce needs of R13 and Denimist, including product setup, site merchandising, campaign execution, and quality assurance. The intern will also gain hands-on experience across social media, email marketing, affiliate marketing, paid media, and creative production.

The right candidate should naturally connect with the worlds of R13 and Denimist and understand that each brand has its own distinct identity. They should have strong taste, cultural awareness, and the ability to recognize what feels authentic to a brand versus what feels generic or overly commercial.

Key Responsibilities

Ecommerce

* Assist with ecommerce product setup, including product information, imagery, categorization, tagging, and quality assurance.

* Support online merchandising by organizing collections, updating product placement, and helping ensure the site reflects current business priorities.

* Review product pages, collections, and site content for accuracy and consistency.

* Identify and flag product, imagery, content, pricing, or merchandising issues.

* Assist with preparing the websites for product launches, campaigns, and seasonal updates.

* Help organize ecommerce assets, product information, and launch materials.

* Support reporting, research, and general administrative needs across the ecommerce and marketing teams.

Email Marketing

* Create, build, schedule, and review email marketing campaigns.

* Assist with selecting products, imagery, and messaging for email campaigns.

* Ensure emails are accurate and complete, including product links, imagery, copy, and scheduling.

* Review email performance and assist in identifying opportunities to improve engagement and conversion.

Social Media

* Organize and maintain the Instagram content calendar.

* Write captions and publish approved Instagram content.

* Work closely with the Creative Director to ensure social content reflects the visual identity and voice of each brand.

* Brainstorm and develop original ideas for social content, campaigns, and recurring features.

* Assist in designing visual and editorial assets for social channels.

* Maintain and update Pinterest boards based on current collections, campaigns, and brand direction.

* Monitor Instagram activity and respond to general comments, messages, and customer questions when appropriate.

* Analyze social media performance and provide insights and recommendations.

Affiliate and Paid Media Support

* Conduct outreach to prospective affiliate partners, publishers, and creators.

* Review affiliate applications and assess whether applicants align with the brands.

* Research potential partners whose audience, content, and aesthetic are relevant to R13 or Denimist.

* Assist with affiliate communication and program organization.

* Work with the Graphic Designer to update creative assets for Meta supplemental advertising feeds.

Creative Support

* Participate in the planning and coordination of photo shoots.

* Assist with styling, product preparation, logistics, organization, and on-set needs.

* Work with the creative and marketing teams to help execute content that reflects the direction of each brand.

Qualifications

* Currently pursuing a degree in Marketing, Fashion, Business, Communications, Ecommerce, or a related field.

* Strong interest in ecommerce, fashion, digital marketing, and online merchandising.

* A genuine interest in R13, Denimist, and the cultural references that inform both brands.

* Strong visual taste and the ability to identify imagery, content, products, and partnerships that feel appropriate for each brand.

* Engaged with fashion, music, art, photography, social media, and digital culture.

* Excellent attention to detail, particularly when reviewing product information, links, imagery, pricing, and digital content.

* Strong writing skills and the ability to adapt captions and marketing copy to different brand voices.

* Highly organized and able to manage multiple assignments and deadlines.

* Comfortable receiving creative direction while also contributing ideas and a point of view.

* Able to work independently and collaboratively.

* Familiarity with Shopify, Klaviyo, Instagram, Pinterest, Meta, Canva, Adobe Creative Suite, or similar platforms is a plus.

What You Will Gain

* Hands-on experience in the day-to-day ecommerce operations of two fashion brands.

* Exposure to product setup, site merchandising, digital launches, email marketing, social media, affiliate marketing, and paid media.

* Experience collaborating with ecommerce, marketing, creative, and graphic design teams.

* An understanding of how product launches and digital campaigns are executed from setup through launch and performance review.

Additional Details

* Approximately 15 hours per week

* Hybrid schedule

R13 Rattles will not commence an immigration case or "sponsor" an individual for this position at this time (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

13 Rattles is an Equal Opportunity Employer.

The expected rate for this role is $20/hour.