Marketing Intern, Chartwells Higher Ed / Babson College
In this role, you will work closely with the Marketing Manager to implement and promote the dining program here at Babson College through events, promotions & social media. This involves research to understand the needs of the target market, planning & brainstorming, promotions & advertising through various platforms, and implementation. This is not your average internship; you will be spearheading various projects and will be able to request assignments to expand your knowledge base. This is a wonderful opportunity for anyone interested in the field of marketing.
The Requirements:
- Excellent communication skills, written and verbal
- Customer service experience/knowledge
- Knowledge of social media platforms
- Good to better interpersonal skills
- General interest and knowledge
- Knowledge of graphic design tools is a plus
- Prior marketing related experience is a plus
Job Responsibilities (May include any or all):
- Assist with planning, organizing and hosting events
- Manages the Dining Services social media accounts and posts content.
- Brainstorms campaign ideas.
- Create, manage and promote engagement through social media contests and giveaways.
- Assist in social media calendar development and promotions
- Act as a brand representative
- Conduct marketing audits
- Conduct general administrative tasks
- Surveying students to collect marketing research
- Create marketing materials to numerous specifications
- Manage signage in multiple locations
- Assist with the creation of concepts, campaigns, and imagery to effectively communicate messages to the target market
- Manage website and social networking profile content
- Attend meetings or other events as required
Learning Objectives:
• Demonstrate awareness, understanding and skills necessary to work in a diverse environment.
• Learn how to create and implement a marketing plan.
• Learn how to conduct market research and use it to generate a larger audience or increase buy‐in
• Learn how to use multiple platforms and strategies to effectively promote a brand
This is a paid intern position; however, it is not eligible for paid time off (PTO) or benefits such as medical, dental, vision, etc.