Videographer and Brand Storyteller

POSITION SUMMARY

ioVista is seeking a creative, organized, and business-minded Videographer & Brand Storyteller to produce compelling video content for our company and our clients.

This person will transform ideas, expertise, client successes, and complex digital-commerce topics into clear and engaging visual stories. The role includes planning, filming, editing, and publishing short-form videos, social media content, interviews, customer stories, webinars, video podcasts, and event coverage.

The position will support ioVista’s internal marketing and thought-leadership initiatives while helping us develop videography and storytelling as a client-facing service. The ideal candidate can manage the full production process—from concept and scripting to recording, editing, and final delivery—and understands how to adapt content for different audiences and platforms.

KEY RESPONSIBILITIES

• Plan, film, edit, and produce professional video content for ioVista and its clients.
• Develop short-form videos for LinkedIn, Instagram, YouTube, TikTok, and other relevant platforms.
• Turn business ideas, technical topics, interviews, and customer experiences into engaging stories.
• Collaborate with leadership, marketing, sales, and client teams to develop video concepts and content calendars.
• Write or refine scripts, interview questions, storyboards, outlines, captions, and calls to action.
• Coach employees, executives, and clients so they appear confident and natural on camera.
• Produce interviews, testimonials, case studies, product demonstrations, educational videos, and thought-leadership content.
• Record and produce webinars, livestreams, video podcasts, virtual events, and panel discussions.
• Manage cameras, lighting, audio, teleprompters, backgrounds, and other production equipment.
• Edit footage, improve audio quality, perform color correction, and add graphics, captions, music, transitions, and branded elements.
• Repurpose long-form recordings into short videos, social clips, promotional assets, and educational content.
• Maintain organized video files, project assets, templates, releases, and content archives.
• Ensure videos follow ioVista or client brand standards and are delivered on time.
• Help establish production packages, workflows, timelines, and service standards for client-facing video services.
• Participate in client discovery meetings, estimate production requirements, and explain creative recommendations.
• Support filming at client locations, conferences, trade shows, company events, and other off-site engagements when required.
• Track content performance and use results to improve future video strategy.

AREAS OF FOCUS

• Short-form social media videos
• Brand and company storytelling
• Executive thought-leadership content
• Customer testimonials and case studies
• Video podcasts and interview series
• Webinars, livestreams, and virtual events
• Product and service demonstrations
• Educational and how-to content
• Conference and event coverage
• Recruitment and company-culture videos
• Client-facing video production services
• Content repurposing and distribution
• Video performance and audience engagement
• AI-assisted video production where appropriate

QUALIFICATIONS

• Demonstrated ability to plan, film, edit, and deliver professional video content.
• Proficiency with Final Cut Pro, Adobe Creative Suite, CapCut, or comparable video-production software.
• Strong visual-storytelling, interviewing, writing, and editing skills.
• Familiarity with camera operation, lighting, sound recording, composition, and production setup.
• Ability to produce both polished long-form content and fast-moving social media videos.
• Understanding of video formats, aspect ratios, captions, thumbnails, and platform-specific requirements.
• Strong verbal and written communication skills.
• Ability to make technical or complex business topics accessible and engaging.
• Confidence working with executives, employees, clients, and on-camera guests.
• Strong project-management, organization, and time-management skills.
• Ability to manage multiple productions and deadlines simultaneously.
• Comfortable working independently and collaborating with cross-functional teams.
• Willing and able to travel for client projects, conferences, interviews, and events as needed.
• A professional portfolio or demo reel demonstrating relevant video-production work.

PREFERRED EXPERIENCES

• Two or more years of experience in videography, video editing, content production, digital marketing, journalism, communications, or a related field.
• Experience producing B2B, technology, eCommerce, agency, or professional-services content.
• Experience creating videos for LinkedIn, YouTube, Instagram, TikTok, and other social platforms.
• Experience producing webinars, livestreams, video podcasts, or virtual events.
• Experience directing and coaching executives or clients on camera.
• Experience filming customer testimonials, case studies, conferences, and live events.
• Experience with Adobe Premiere Pro, After Effects, Photoshop, Illustrator, Audition, or Lightroom.
• Experience creating motion graphics, animated titles, branded templates, and visual effects.
• Familiarity with webinar and streaming tools such as Zoom, Microsoft Teams, Riverside, StreamYard, or OBS.
• Understanding of social media strategy, content calendars, audience development, and performance analytics.
• Familiarity with AI-assisted editing, captioning, transcription, scripting, and content-repurposing tools.
• Experience working in an agency or managing external client projects.
• Photography, graphic design, or podcast-production experience is a plus.

WHAT SUCCESS LOOKS LIKE

Within the first year, the successful candidate will:

• Establish a consistent and recognizable video style for ioVista.
• Develop an efficient process for planning, producing, approving, and publishing video content.
• Produce a steady pipeline of high-quality short-form and long-form videos.
• Help ioVista’s subject-matter experts communicate confidently and effectively on camera.
• Turn webinars, interviews, and events into multiple reusable content assets.
• Increase ioVista’s visibility and engagement across social and digital channels.
• Build a well-organized library of footage, templates, graphics, and completed projects.
• Deliver reliable, professional video services that ioVista can confidently offer to clients.
• Manage client video projects from initial concept through final delivery.
• Balance creative quality with production speed, business goals, and project budgets.
• Use performance data and audience feedback to improve future content.

IDEAL CANDIDATE

The ideal candidate is both a creative storyteller and a dependable producer. They understand that effective video is not simply attractive footage—it must communicate a clear idea, connect with the intended audience, and support a measurable business objective.

This person is comfortable taking ownership of the complete production process while remaining open to collaboration and feedback. They can identify the strongest story within an interview, business challenge, customer success, or technical subject and shape it into content people want to watch.

They are equally comfortable producing a polished client story, capturing a conference, directing an executive on camera, managing a webinar, and quickly editing a short social video. Most importantly, they are excited to help ioVista build a strong internal video presence while developing videography and storytelling into a valuable client-facing service.