Creative Specialist
Grand Rapids, MI
Salary Range: $25,000 – $40,000
Position Type: In-Person Part-Time or Full-Time
About the Role
We're looking for a Creative Specialist to take ownership of our content strategy and social media presence. Working alongside our team and videographer, you'll be the driving creative force behind shaping what we film, when we film it, and how it comes together.
We're looking for someone with a social media and marketing background, with an understanding of hockey and fitness culture.
What You'll Do
- Develop and pitch content ideas, themes, and social series that align with our brand and audience
- Create shot lists and content calendars
- Plan and manage a content pipeline
- Own and manage our social media presence: posting structure, platform strategy, captions, trends, and engagement
- Collaborate with staff and on-camera talent to make sure content feels authentic and on-brand
- Stay on top of trends in hockey, fitness, and social media to keep our content fresh and relevant
What We're Looking For
- Background in hockey and/or fitness. Playing experience is preferred but not required.
- Proven ability to manage social media accounts (content planning, posting, growth strategy)
- Marketing experience
- Understanding of social media algorithms and how platforms surface content, with a willingness to continuously learn and adapt as trends and platforms evolve
- A self-starter who can generate ideas independently and doesn't need heavy oversight
- Strong organizational skills
- Comfortable directing others
- Bonus: experience with short-form video platforms (Instagram Reels, TikTok, YouTube Shorts)
How to Apply
Email resumes to jamie@ghostathletica.com