Social Media Content Creator & Digital Storyteller (Freelance)
About the Role
Major League Eating (MLE) is looking for a highly creative content creator to own and grow one of our social media accounts. This is more than a social media management role. We're looking for someone who can develop original ideas, create engaging content from start to finish, and bring our brand to life through short-form video and social storytelling.
You'll have access to years of incredible competition footage, behind-the-scenes moments, and one-of-a-kind personalities. Your job will be to turn those assets into content people want to watch, share, and talk about while also creating new content around competitions, athletes, and the world of competitive eating.
This is a hybrid freelance position based in the New York City area. You'll occasionally attend meetings and select events to capture content and collaborate with our team.
What You'll Do
- Own the day-to-day strategy and execution for one of Major League Eating's social media accounts
- Develop creative content ideas and series that grow engagement and reach
- Film, edit, and publish short-form videos for Instagram Reels, TikTok, YouTube Shorts, and other platforms
- Transform MLE's extensive archive of footage into fresh, entertaining content
- Create original content at competitions and behind-the-scenes events
- Write engaging captions that match the MLE brand voice
- Build and manage content calendars
- Stay on top of social media trends and identify opportunities to capitalize on them
- Monitor performance and use insights to refine future content
We're Looking For Someone Who
- Has a strong portfolio of social media content they've created (personal, freelance, agency, or brand work)
- Is highly creative and constantly thinking of new content ideas
- Has experience editing engaging short-form video
- Understands what performs on Instagram, TikTok, YouTube Shorts, X, and Facebook
- Can independently take an idea from concept to finished post
- Is organized, proactive, and comfortable managing deadlines
- Can attend occasional meetings and events in the NYC area
- Has an interest in sports, entertainment, or pop culture (a plus, but not required)
What Matters Most
We're much more interested in seeing what you've created than where you've worked.
Show us content you're proud of. Whether it's for a client, employer, personal account, or passion project, we want to see your creativity, editing style, and ability to tell a story through social media.
About Major League Eating
Major League Eating (MLE) is the world's governing body for professional eating contests, producing approximately 70 events annually, including the iconic Nathan's Famous Fourth of July Hot Dog Eating Contest in Coney Island.
MLE partners with leading brands to create nationally recognized events that generate billions of consumer impressions each year. The league is home to the world's top competitive eaters, including Joey Chestnut, Miki Sudo, Matt Stonie, and Eric "Badlands" Booker. MLE events have been featured by ESPN, CNN, FOX, The New York Times, Sports Illustrated, Good Morning America, The Tonight Show, and many other major media outlets.
To Apply