Digital Marketing Analyst (Paid Media)

Digital Marketing | Paid Advertising Analyst

ABOUT 20NORTH:

20North is one of the country’s top digital agencies and has been recognized as a Best Places to Work since 2022. Headquartered in Atlanta, GA in the heart of Buckhead, we service customers in the private equity, eCommerce, franchise, and healthcare space. If you’re interested in rapidly advancing your career with a fast-growing company – we’d love to meet you!

POSITION SUMMARY:

The Paid Media Analyst is responsible for campaign setup, optimization, scalability of existing channels, discovery and implementation of new channels, and reporting on Google, Meta, LinkedIn, Amazon, and other platforms.

RESPONSIBILITIES & DUTIES:

• Maintain an efficient, scalable paid media strategy for clients
• Communicate clearly with clients to provide updates regularly on the status of campaigns, performance, goals, and optimizations
• Build strong relationships and rapport with clients
• Interact comfortably at all levels of the organization
• Hone knowledge of industry best practices, client verticals, and new technologies
• Monitor and administer web analytics dashboards, key reporting tools, and highlight areas of importance in accordance client goals
• Monitor and evaluate campaign results and performance across relevant advertising channels
• Communicate to team and management on project development, timelines, and results
• Work closely with other team members to meet client goals

PROFESSIONAL SKILLS & COMPETENCIES:

• Passion for PPC and digital marketing overall
• Understanding of PPC best practices, KPIs and platforms
• Eager to learn, curious to answer the “why,” and stay on top of industry trends
• Outstanding ability to think creatively and propose novel ideas for campaigns
• Strong attention to detail and the intricacies of each client
• High levels of integrity, autonomy, and self-motivation
• Excellent analytical, organizational, project management, and time management skills in a deadline driven atmosphere
• Highly organized and resourceful problem solver
• Thrives in a collaborative environment
• Excellent written and verbal communication skills
• Ability to quickly adjust to changing priorities and conditions

REQUIRED PROFESSIONAL QUALIFICATIONS:

• Proficiency in MS Excel, PowerPoint, and Word
• Google Ad Certified
• Google Analytics Certified
• BS/BA degree
• Portfolio of relevant digital marketing or paid media work (preferred)

COMPENSATION & BENEFITS:

• Competitive salary plus performance incentives
• Company health and dental insurance
• 401K Matching
• Free gym and parking at the office
• Paid vacation and sick days
• Company Provided MacBook
• Opportunity to advance your career