Public Relations Account Coordinator
About Brandman
Brandman, with 25 years of expertise in luxury communications, specializes in elevating global travel and lifestyle clients through innovative storytelling. Guided by six foundational pillars, we prioritize excellence, integrity, and legacy, crafting timeless and impactful campaigns. We foster meaningful connections while championing creativity and confident, purposeful innovation. Known for our detail-oriented approach, we consistently deliver unparalleled results for our distinguished clients.
About the Role
Brandman is seeking a passionate Public Relations Account Coordinator in our growing Los Angeles office to support day-to-day public relations programs for a portfolio of luxury/lifestyle travel and hospitality clients. This role is ideal for a savvy, proactive communicator with strong organizational instincts, exceptional writing skills, and a passion for storytelling.
As a PR Account Coordinator, you will play an integral role in supporting day-to-day public relations programs across a portfolio of luxury travel and lifestyle clients. From monitoring media coverage and maintaining key account materials to drafting pitches and press releases, coordinating press experiences, and building relationships with media, you'll help keep client programs running seamlessly. Working closely with account managers, you will contribute to thoughtfully executed campaigns that build visibility, strengthen reputations, and shape how our clients' brands show up in the cultural conversation.
Job Description: Public Relations Account Coordinator
Requirements:
- Based in Los Angeles (hybrid work model in office/remote work)
- Possess excellent communication and writing skills
- Ability to work in a fast-paced environment with meticulous and critical attention to detail and follow-through
- Organized, resourceful, takes initiative, able to prioritize tasks
- Proficiency in Outlook and Microsoft Office Suite of products
- Able to complete tasks to expectations
- Able to devise organizational systems to work efficiently and on schedule
- Able to contribute original ideas on how to best leverage client news and information
- Ability to multi-task and support multiple client teams
- Poised, polished and professional demeanor, with the confidence and discretion to interact with luxury clients and deliver a five-star level of service as a trusted agency partner
- Four-year undergraduate college/university degree
- Proficiency with Canva, MuckRack and Creator IQ, a plus but NOT a requirement
Responsibilities of this position include:
- Monitoring news coverage of clients and travel industry as a whole
- Compiling and sharing trend emails with clients
- Updating press kits and materials as needed
- Assisting with the drafting and distribution of press releases and pitches
- Compiling regular PR activity and coverage reports and presentations for clients
- Drafting agendas for client calls/meetings
- Taking comprehensive notes from client meetings and compiling follow-up next steps emails internally and to clients
- Ongoing maintenance of media lists from MuckRack and agency owned lists for press release distribution and media outreach
- Responding to media inquiries and image requests in a timely manner
- Pitching client stories to media both proactively and reactively
- Maintaining updated tracking reports of day-to-day activity and initiatives
- Assist with coordination of group and individual press trips – including but not limited to researching travel schedules, drafting budget estimates for approval, assembling trip kits and reproducing press kits, compiling press trip expense reports
- Event planning and management - including but not limited to maintaining RSVP lists, creating media briefing books, media profiles, gathering materials and assembling gift bags and collateral, press kit assembly, working at the event, and running errands for the event
- Assisting with office clerical duties such as filing and sending packages
- Answering agency phone line & directing calls to appropriate team members in a professional manner