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Marketing & Social Media Manager

Study Notes ABA
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Pair ABA — Marketing & Social Media Manager

Part-time → Full-time

In-Person | Dallas, TX

$25-30/hour

 

 

About Pair ABA

At Pair ABA, we match BCBAs and RBTs with ABA clinics that actually deserve them.

We're not your typical recruiting firm. We have a voice, a personality, and a built-in community through Study Notes ABA. We believe recruiting should feel more like intentional matchmaking than random job boards.

We don't do generic.

We don't do boring.

And we're looking for someone who doesn't either.

 

 

The Role

We have no shortage of ideas.

What we need is someone who can take an idea from concept to launch—and then obsess over making it even better.

You'll own social media, content marketing, and email marketing across both sides of our marketplace:

  • BCBAs and RBTs looking for their next great opportunity
  • ABA clinics looking to hire incredible clinicians

If you find yourself constantly thinking about brands you love, noticing great marketing everywhere, and brainstorming content ideas even when you're off the clock... keep reading.

 

 

What You'll Own

 

 

Social Media

  • Own the full social presence for Pair ABA and Study Notes ABA
  • Create and publish content across LinkedIn, Instagram, TikTok, and Facebook
  • Make confident creative decisions without needing approval on every post
  • Plan, schedule, and publish content using tools like Later, Buffer, or similar

Content Marketing

  • Create scroll-stopping job postings that people actually want to share
  • Develop content for both clinicians and clinics
  • Build educational, entertaining, and community-driven campaigns
  • Help shape the overall voice and direction of both brands

Email Marketing

  • Own Mailchimp from strategy to execution
  • Write email campaigns, automations, and nurture sequences
  • Create campaigns for:
  • BCBAs and RBTs
  • ABA clinics
  • Study Notes ABA students
  • Help build the transition from SNABA student → Pair ABA candidate

Brand Growth

  • Develop marketing materials for students entering the job market
  • Create clinic-facing content that makes great ABA companies want to work with Pair ABA
  • Monitor analytics using Meta Business Suite and platform insights
  • Actually use the data to improve content—not just report on it

 

 

What We're NOT Looking For

  • Someone who needs every post approved before it goes live
  • An "ideas person." We already have plenty of ideas—we need an execution person.
  • Someone who treats marketing like checking boxes on a content calendar
  • Someone who clocks out at 5:00 PM and forgets the brand exists until Monday
  • Someone who relies on AI to write every post and calls it content

We love AI.

We use it every day.

But it's a tool—not the creator.

Our audience follows us because we sound real, human, funny, honest, and relatable. If your content feels robotic, this probably isn't the right fit.

 

 

You're Our Person If...

  • You just get it. You can look at our brands and immediately understand the voice without reading a 10-page brand guide.
  • You're scrappy. You figure things out instead of waiting for permission.
  • You're already familiar with Study Notes ABA and Pair ABA—or you become obsessed after five minutes of researching us.
  • You can take an idea from start to finish without hand-holding.
  • You're an excellent writer with personality.
  • You're comfortable using Meta Business Suite, Mailchimp, and social scheduling platforms.
  • You know what actually grows an audience—not just what fills a feed.
  • You've built email campaigns that convert, not just "blast and pray."
  • You understand the ABA field well enough that we don't have to explain every acronym.
  • You thrive in startups where things move fast and change often.

 

 

Show Us What You've Got

We'd rather see your work than your résumé.

Please include:

  • Examples of social content you've created (with results if possible)
  • Email campaigns you've written and managed
  • Metrics, screenshots, analytics, or growth examples
  • Something that proves you know how to market to a niche professional audience

One last question:

In a few sentences, tell us how you would make Pair ABA the most talked-about brand in the BCBA world. Email this to pair@studynotesaba.com

We care far more about your answer than a generic cover letter.

 

Bonus Points

  • You're already part of the ABA or BCBA community
  • You've worked in recruiting, staffing, or marketplace marketing
  • You understand the BCBA certification pipeline and what Study Notes ABA students actually need

Why Pair ABA?

You'll be joining a company that's building something different.

We're creating a brand people genuinely want to follow—not because they need a job today, but because they trust us.

If you're excited about building a brand that changes an industry, we'd love to meet you.