Social Media Marketing Assistant

About Us

The Isla Vista Recreation & Park District (IVRPD) enhances the quality of life in Isla Vista by providing parks, recreation programs, community events, and public spaces that bring people together. From concerts and cultural celebrations to environmental stewardship programs and park improvements, IVRPD is dedicated to fostering a vibrant, inclusive, and connected community.

We are seeking a creative, motivated, and community-minded Social Media Marketing Assistant to help tell IVRPD's story through engaging digital content. This position is ideal for a student, recent graduate, or early-career professional interested in social media marketing, communications, photography, videography, and community engagement.

Position Overview

The Social Media Marketing Assistant will work closely with IVRPD staff to develop and maintain a strong social media presence, primarily through Instagram, while supporting cross-platform content on Facebook and other channels as needed. The successful candidate will create compelling content, capture event highlights, engage with community members online, and help grow awareness of IVRPD programs, events, and initiatives.

This role combines content creation, marketing strategy, photography/videography, and community outreach in a fast-paced and creative environment.

Essential Duties & Responsibilities

Content Creation & Social Media Management

• Create and publish engaging social media content, including stories, photo posts, carousel posts, reels, and collaborative posts.
• Develop content that reflects IVRPD's voice, mission, and community-focused values.
• Draft captions, graphics, and promotional materials for upcoming events, programs, and initiatives.
• Maintain a consistent posting schedule and content calendar.
• Monitor social media trends and recommend creative ways to increase engagement and reach.

Photography & Videography: Preferred Skills

• Attend IVRPD events to capture high-quality photos and videos.
• Produce timely event recap posts and highlight videos.
• Document park amenities, recreation programs, community participation, and special events.
• Edit photos and videos for use across social media platforms.

Community Engagement

• Respond professionally to comments, messages, and community inquiries.
• Promote events hosted by IVRPD, local organizations, and student groups through stories and collaborative posts.
• Help cultivate an online presence that encourages community participation and connection.

Analytics & Reporting

• Track social media performance and engagement metrics.
• Assist in preparing monthly analytics reports that summarize growth trends, audience engagement, and campaign performance.
• Recommend adjustments to content strategies based on performance data.

Collaboration

• Attend weekly communications and planning meetings with IVRPD staff.
• Coordinate with staff to gather information, event details, and promotional materials.
• Support marketing and communications initiatives as assigned.

Qualifications

Required

• High school diploma or equivalent.
• Experience managing social media accounts for organizations, businesses, clubs, or personal brands.
• Strong understanding of Instagram, Facebook, and current social media trends.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Ability to work independently and meet deadlines.
• Proficiency with Canva, Adobe Express, CapCut, or similar content creation and editing tools.
• Reliable transportation to attend events throughout Isla Vista and surrounding areas.

Preferred

• Current college student or recent graduate in Marketing, Communications, Public Relations, Journalism, Graphic Design, or a related field.
• Experience with photography and videography preferred.
• Experience creating and editing short-form video content.
• Familiarity with social media analytics tools.
• Knowledge of the Isla Vista and UCSB community.

To Apply 

• Resume
• Links to social media accounts, portfolio, or examples of relevant work (if available)

Job Information: Social Media Marketing Assistant

Part-Time

15-20 hours per week

Pay range: $18.50-$23.61/hr.