Event Brand Ambassador

Event Brand Ambassador & Sales Representative

About Sora

Sora is a female-focused sports nutrition company on a mission to help women perform at their best. We create products specifically designed to support female athletes because women have unique performance, hydration, and recovery needs. We believe every woman deserves products built for her physiology—not products originally designed for men.

We're looking for energetic, outgoing individuals to represent Sora at events throughout Salt Lake County and Utah County.

Position Overview

As a Sora Event Brand Ambassador, you will be the face of our brand at sporting events, expos, races, tournaments, community events, and other activations. Your role will be to engage attendees, share the Sora story, educate customers about our products, distribute samples, and drive product sales.

This is an ideal role for someone who loves meeting new people, enjoys sales and marketing, is passionate about health and fitness, and wants hands-on experience helping grow a startup brand.

Responsibilities

• Represent Sora professionally and enthusiastically at events
• Set up and break down booth displays
• Engage with event attendees and start conversations
• Educate customers about Sora products and our mission
• Offer product samples and answer questions
• Generate sales and process purchases
• Help create a positive and memorable brand experience
• Gather customer feedback and insights from events
• Capture occasional photos and videos for social media content
• Maintain a clean, organized, and professional booth presence

Qualifications

We're looking for someone who is:

• Outgoing, friendly, and confident talking to new people
• Comfortable initiating conversations with strangers
• Passionate about health, fitness, sports, or wellness
• Strong communicator with excellent people skills
• Dependable, professional, and punctual
• Self-motivated and able to work independently
• Comfortable standing for extended periods of time
• Interested in sales, marketing, entrepreneurship, or brand building

Preferred Qualifications

• Sales, customer service, retail, or event experience
• Experience participating in sports, fitness, or wellness communities
• Social media experience is a plus
• Familiarity with sports nutrition products is helpful but not required

Compensation

• Competitive hourly pay
• Additional commission opportunities based on event sales
• Flexible scheduling
• Valuable startup, marketing, and sales experience
• Opportunity for increased responsibilities as Sora grows

Schedule

• Events are primarily located throughout Salt Lake County and Utah County
• Most events range from 2–8 hours
• Weekend availability is preferred
• Event schedule varies based on season and event opportunities

Why Join Sora?

This is more than a typical event staffing position. You'll gain hands-on experience working directly with a fast-growing startup, learning sales, marketing, brand building, and customer engagement while helping support a mission focused on empowering women in sports.

If you love connecting with people, believe in the power of sports and fitness, and want to help build something meaningful, we'd love to hear from you.