Founding Social Media & Content Growth Lead
grinbox is making sending gifts safe and easy. We're looking for one founding-level operator who can turn the brand into a movement on TikTok, Instagram, and inside real social circles.
About the position
This is not a traditional marketing internship. It's a founding growth role for someone who understands content, culture, creators, and how people actually discover products today.
You'll help shape how grinbox shows up across short-form, creator networks, campuses, and real social circles. The goal is simple: make grinbox feel obvious, useful, and shareable.
What you'll do
- Create and test short-form content ideas
- Help run TikTok, Instagram, and creator campaigns
- Find creators, ambassadors, and early users
- Turn gifting moments into content angles
- Track what performs and double down fast
- Build repeatable growth loops around gifting, referrals, and social proof
Who we're looking for
- Highly online: you understand TikTok and Instagram culture deeply
- Strong taste: you know what feels cringe vs. compelling
- Comfortable creating, posting, testing, and iterating in public
- Socially sharp: you can spot the people who actually move others
- Technically capable: comfortable with analytics, content tooling, and shipping without waiting on engineering
- Bonus: hands-on with AI tools - generative video, image, copy, automation - and a sense for where they sharpen the work vs. where they cheapen it
Why this matters
Gifting is social. Discovery is social. Trust is social. grinbox needs someone who can make the product feel culturally relevant, not just advertised.
How we work
- Fully remote. Work from wherever you do your best thinking.
- No standard hours. No 8-hour-workday theater, no Slack-badge-watching.
- Async-first. We care about outputs, not seat time.
- Direct line to the founder. You ship without waiting on a chain of approvals.
Compensation
Milestone-based equity incentives tied to scope and impact. Strategic direction to be agreed upon with selected candidate.