Membership Manager

Position Summary
The Membership Manager is a visionary leader responsible for shaping and advancing Prairie
Public’s membership strategy during a transformational moment for public media. This position
leads a small but mighty membership team that plays a critical role in sustaining Prairie Public’s
mission through donor engagement, retention, audience growth, and multi-platform fundraising.
The Membership Manager is instrumental in retaining and growing Prairie Public’s member base
while developing innovative strategies that deepen audience connection and long-term
philanthropic support. This role oversees membership campaigns across television, radio, digital,
direct mail, and emerging platforms while ensuring a donor-centered experience that reflects
Prairie Public’s values of trust, service, and community.
Working collaboratively across departments, the Membership Manager helps position Prairie
Public for long-term sustainability by strengthening relationships with supporters and identifying
new opportunities for growth in an evolving public media landscape.

Essential Duties and Responsibilities
 Lead the strategic direction, vision, and execution of Prairie Public’s membership and
annual giving program.
 Develop and implement innovative multi-channel fundraising strategies focused on
member acquisition, retention, sustainer growth, and revenue generation.
 Oversee the planning, execution, and analysis of on-air television and radio fundraising
campaigns, including strategy development, messaging, goals, and donor experience.
 Develop and manage integrated fundraising campaigns across direct mail, digital
fundraising, telemarketing, email, social media, and special initiatives.
 Analyze fundraising performance, donor trends, and campaign effectiveness to guide
decision-making and maximize revenue opportunities.
 Utilize data and audience insights to strengthen donor retention, increase lifetime value,
and improve member engagement.
 Work closely with the Director of Development to establish annual revenue goals,
campaign strategies, and expense projections.
 Collaborate across all Prairie Public departments to align fundraising efforts with
organizational priorities, programming, community engagement, and brand strategy.
 Manage relationships with fundraising vendors, consultants, agencies, and service
providers.
 Stay informed on trends and best practices in public media fundraising, philanthropy,
audience development, and donor engagement.
 Other duties as assigned.

May 2025

Education and Experience Requirements

Bachelor’s degree or equivalent experience in leadership, management, or a related field.
Experience in fundraising and membership programs is preferred, along with familiarity using
CRM and data systems to support donor engagement and strategy.