Social Media Content Manager (Plastic Surgery in Beverly Hills)

Dr. Sunder Gidumal 
Facial Plastic Surgery Practice in Beverly Hills

We are seeking a Social Media Content Creator / Manager to run the day-to-day social media presence for a facial plastic surgeon in Beverly Hills. This is a hands-on role focused on capturing, editing, and posting content, managing the marketing calendar across platforms, and driving engagement and audience growth.

The ideal candidate is a strong content creator who can shoot and edit polished photo and video in the clinic, knows what performs on each platform, and can translate surgical expertise into content that resonates with a discerning aesthetics audience.

This role is based in Los Angeles. Candidates must be local and able to be on-site at the practice regularly to capture content.

Key Responsibilities

Content Capture and Production

• Shoot photo and video content in the clinic environment, including procedure-adjacent footage, before/afters, BTS, patient education segments, and short-form social video
• Direct the surgeon and team during shoots to get usable, on-brand footage efficiently
• Manage all on-site production logistics (lighting, audio, framing, B-roll planning)
• Build and maintain an organized content library and asset archive

Editing and Post-Production

• Edit short-form vertical video for Instagram Reels, TikTok, and YouTube Shorts
• Edit long-form video for YouTube
• Color, sound, captions, graphics, and platform-specific cuts/aspect ratios
• Photo editing and retouching for grid posts and carousels
• Maintain a consistent, elevated visual style across every asset

Marketing Calendar and Posting

• Build and maintain a structured content calendar across Instagram, TikTok, YouTube, and LinkedIn
• Plan posting cadence by platform, balancing educational content, before/afters, trends, and procedure-specific content
• Schedule and publish posts at optimal times for each platform
• Coordinate content around launches, seasonal trends, and practice milestones

Engagement and Growth

• Stay on top of what is currently driving engagement in the aesthetics/medical space — formats, hooks, audio, trending topics, comment patterns
• Test hooks, thumbnails, captions, and formats; iterate based on performance
• Manage comments, DMs, and inbound inquiries professionally and promptly
• Monitor brand mentions and engage where appropriate

Captions, Hooks, and Copy

• Write captions, hooks, and video scripts in a refined, authoritative voice
• Translate clinical and aesthetic concepts into clear, engaging copy
• Keep messaging consistent with the practice's positioning and tone

Analytics and Iteration

• Track engagement, reach, follower growth, saves, shares, and conversion to consults
• Report regularly on what is and isn't working
• Use platform analytics and broader trend data to refine the calendar and content mix

Qualifications

• 3–6 years creating and managing social media content, ideally for a premium brand, aesthetics/beauty business, or medical practice
• Demonstrated ability to shoot and edit short-form video that performs (Reels, TikTok, Shorts) — portfolio required
• Strong photo and video editing skills (Premiere, CapCut, Lightroom, or equivalent)
• Deep, current knowledge of Instagram, TikTok, and YouTube — algorithms, formats, trends, and what actually drives engagement
• Strong copywriting instincts for captions and hooks
• Highly organized; able to run a content calendar independently
• Excellent visual taste and attention to detail

Preferred Experience

• Prior work with physicians, surgeons, or aesthetics/wellness brands
• Familiarity with facial aesthetics, cosmetic procedures, or dermatology
• Experience growing an account from a smaller base to meaningful scale

Key Traits

• Strong creative eye paired with a tactical, execution-focused mindset
• Self-directed; can run shoots and the calendar with minimal hand-holding
• Discreet and professional in a clinical environment
• Genuinely interested in aesthetics, beauty, and visual storytelling

Success in this role means a consistent, high-quality content output, a steadily growing engaged audience, and content that converts followers into consult inquiries — while maintaining the elevated standard the practice represents.