Visual Brand Strategist & AI Animator

THE ROLE
We are bringing on a Visual Brand Strategist & AI Animator to own the visual identity and animation output for 2–3 artists on our roster of 10+ artists. This is not a production-only role. You are a creative thinker first and a technical executor second. You will work directly with the founder to develop each artist's visual world — their brand identity, their aesthetic language, their animation style — and then bring that world to life through 8–10+ pieces of animated content per week published across Instagram Reels, TikTok, YouTube Shorts, and Spotify Canvas.  The working relationship evolves over time. Early on the work will be very collaborative — building visual systems together, establishing brand language, calibrating creative instincts. By month two you should be bringing us options rather than waiting for direction. By month three you are running — presenting creative concepts, executing, and delivering. We give you objectives. You bring us the vision.
We will provide an extensive reference library — archives of album covers, party flyers, animations, and other art, film, and musical references from the cultures we are preserving and reinterpreting. This is your creative source material. Your job is to study it, absorb it, and translate it into a visual language that feels authentic to each artist and true to the culture the music comes from.

DAY-TO-DAY RESPONSIBILITIES
— Develop complete visual brand identities for assigned artists — mood boards, color language, typography, animation style, and visual guidelines
— Produce 8–10+ pieces of animated or AI-generated video content per week across 2–3 assigned artists — a minimum of 2 animations per day
— Contribute animated assets and brand support to the wider roster of 10+ artists and the label's own channels
— Pull from and actively build out the label's shared asset library — organized folders, animations, and reusable templates matched to each artist
— Create original generative content using tools such as Higgsfield AI, Kling, Nana Banana Pro, Runway ML, Pika, Luma, Midjourney, After Effects, DaVinci Resolve, or equivalent
— Format and adapt all content for Instagram Reels, TikTok, YouTube Shorts, and Spotify Canvas
— Study the reference library — album covers, party flyers, animation styles, art and film references — and translate cultural context into contemporary visual work
— Present creative concepts and options to the founder for direction and approval
— Support merch design and physical product visual development
— Participate in daily check-ins with the founder and collaborators via digital communication
— Attend weekly team calls to share work-in-progress, present options, and receive feedback

WHAT WE'RE LOOKING FOR
You do not need to check every box. You need to be a creative thinker who is hungry, visually fluent, and genuinely passionate about music. Here is what helps:
— Enrolled at any university in: Graphic Design, Digital Media, Animation, Film & TV, Music Industry, Business, Entrepreneurship, or any creative field with relevant skills
— Visual language fluency: You speak the language of graphic design, animation, and visual arts — not just as a consumer but as someone who understands composition, motion, color, and typography. This matters because prompting AI tools well requires the same instincts as directing a real animator. The better your visual vocabulary, the better your output.
— Creative initiative: You develop your own concepts and bring options to the table. You do not wait to be told what to make — you bring ideas and let the creative director choose direction.
— Tool fluency: Candidates with existing access to and experience with Higgsfield AI are strongly preferred. Experience with Kling, Nana Banana Pro, Runway, Pika, Midjourney, After Effects, or similar tools is also a plus. Additional software and tool access will be provided or supported as needed to fit the workflow.
— Platform native: You are active on Instagram and TikTok and you understand how visual content actually performs — and why
— Music passionate: You follow music closely. Not just what is popular — you know the culture, the artists, and the underground scenes

BONUS SKILLS
— You are not a typical music consumer and you are far from a casual listener. Music is something you actively invest time in — discovering new artists, digging through releases, following scenes, and seeking out sounds that most people haven't found yet. You don't listen to much mainstream music by choice, you are deeply familiar with the visual and cultural language of indie and underground music, and lo-fi or instrumental genres are already part of your regular rotation — not something you had to look up.
— Able to study visual references — archives of album covers, party flyers, animations, and art and film references — and translate them into precise, effective prompts for AI generation tools.
— Familiarity with creative production tools beyond what you currently use — we care more about your ability to learn new software quickly than which specific tools you already know. Experience with any of the following is a plus: Higgsfield AI, Kling, Nana Banana Pro, Runway ML, Pika, After Effects, Premiere, DaVinci Resolve, or comparable tools.
— Experience with merch design, print design, or physical product creative.
— Experience growing or managing a social media account.
— Familiarity with music marketing, DSP playlisting, or music release strategy.

WHAT YOU'LL GAIN
This is a real creative role at a real label actively releasing music. Here is what you walk away with:
— Visual Brand Development You will build complete artist brand identities from the ground up — mood boards, visual guidelines, color language, animation style — and see them come to life across real platforms with real audiences.
— AI Content Creation & Generative Media Hands-on fluency in the tools reshaping creative production — Higgsfield AI, Kling, Nana Banana Pro, Runway ML, and whatever comes next.
— Music Industry Operations A 360-degree view of how an independent label actually runs — from artist development and release strategy to content pipelines, community building, merch, and platform growth.
— Social Media Strategy & Analytics How to build and manage content systems that perform across Instagram Reels, TikTok, YouTube Shorts, and Spotify Canvas — and how to read the data to make better creative decisions.
— Cultural Research & Reference How to study the visual and musical history of a genre and translate it into contemporary creative work that feels authentic rather than derivative.
— Entrepreneurial Label Thinking By the end of this co-op you will understand how an indie label with real advertising spend operates from the inside out — the kind of knowledge most people spend years trying to get.
— Full label exposure. Because our team is small and we are actively building and releasing a catalog in real time, you will naturally be exposed to other roles across the label — A&R, artist relations, release strategy, merch and physical products, Discord, Patreon, and artist and