Social Media Strategist Intern (Content Strategy & Growth Systems)

Social Media Strategist Intern (Content Strategy & Growth Systems)

About the Company
Asjai Lou Casting is a New York-based casting company specializing in discovering real people for television, advertising, and cultural storytelling. With over two decades of experience, the company has contributed to major productions including American Idol, Big Brother, and national campaigns for brands such as Nike, McDonald’s, and Coca-Cola.
The company is expanding its digital presence across social media, education platforms, and content-driven initiatives to better support casting opportunities, community building, and creative storytelling.

Position Overview
This internship is designed for students interested in social media strategy, content systems, and digital growth within the entertainment and media industry.
 

The intern will support the development of a structured content strategy across platforms such as Instagram and TikTok, helping to organize how content is planned, categorized, and distributed.
This is a training-focused, portfolio-building internship where interns will contribute to building a real content system that supports brand visibility, audience growth, and business objectives.

What You’ll Gain

• Hands-on experience building a real social media content system
• Portfolio work showcasing content strategy and planning
• Experience structuring content for growth and engagement
• Exposure to how media brands use content to drive audience and revenue
• Mentorship and feedback on strategic thinking and execution

Responsibilities (Training-Based)

• Assist in organizing content across categories (educational, promotional, storytelling, etc.)
• Support development of posting structure across platforms (Instagram, TikTok, etc.)
• Help map how long-form content (Diary of Asjai Lou™, That’s My Friend™) converts into short-form clips
• Assist in building a repurposing system for content distribution
• Collaborate with design and production teams to align content with visual and video output

Mentorship & Learning Structure

• Weekly check-ins and feedback sessions
• Guided support on content strategy and platform structure
• Project-based learning with portfolio-ready outcomes
• Exposure to real media production and digital growth systems

Qualifications

• Currently a junior or senior (or equivalent experience) in Marketing, Communications, Media Studies, or a related field
• Strong interest in social media strategy and digital content
• Ability to think in systems, not just individual posts
• Strong organizational and analytical skills

Preferred Majors / Backgrounds

• Marketing
• Communications
• Media Studies
• Digital Marketing
• Business (with marketing focus)
  Students with experience in content planning, social media management, or digital strategy are encouraged to apply.

Skills Required

• Understanding of social media platforms (Instagram, TikTok, etc.)
• Content organization and planning
• Basic knowledge of content categories (education, promotion, storytelling)
• Analytical thinking and attention to detail
• Communication and collaboration skills

Bonus Skills (Preferred)

• Experience managing or planning content for social media accounts
• Familiarity with content calendars or planning tools
• Understanding of audience engagement and growth strategies
• Interest in entertainment, media, or creator-driven businesses

Compensation
This is an unpaid educational internship designed to provide training and hands-on experience.

• College credit available (if applicable)
• Portfolio development and mentorship included

How to Apply
To be considered for this opportunity, applicants must complete the application using the link below:
https://forms.gle/GkrHBwcDV8ZwDBjp7

Additional Note
This internship is ideal for students interested in learning how content strategy functions within a real media and casting business.
Interns will gain experience building systems that support content production, audience growth, and digital presence.

Internship Overview
This internship is structured in accordance with the U.S. Department of Labor’s guidelines under Fact Sheet #71: Internship Programs Under the Fair Labor Standards Act (FLSA).
 

This internship is an educational, project-based learning experience designed for students interested in technology, casting, media, creative production, and storytelling.
 

Interns will learn how to apply their existing skills into real-world media and content environments.
 

Through guided projects and mentorship, students will gain hands-on experience in how content is structured, produced, and used to support storytelling and business growth.

What You’ll Learn

• How content systems are built for social media platforms
• How long-form content is repurposed into short-form content
• How content supports brand visibility and audience growth
• How to think strategically about content and distribution
• How media, storytelling, and digital platforms intersect in real-world projects

Program Structure

• Supervised, hands-on learning experience
• Project-based assignments designed for portfolio development
• Exposure to real-world media and content workflows
• Mentorship and feedback from a working Casting Director and Producer

Compensation & Academic Credit
This is an unpaid educational internship designed to provide hands-on training in media, content strategy, and creative production.
Asjai Lou Casting LLC supports students seeking academic credit where applicable and will provide documentation and supervision required by the student’s academic program.

This internship is structured as a learning experience and does not replace the work of paid employees.

Asjai Lou Casting LLC is not a third-party recruiting agency. All internship roles are direct opportunities within the company.

The business is registered in California under Asjai Lou Casting LLC and operates nationally across television, media, casting, and creative production projects.

In addition to its California registration, the company operates from a co-working office in the Wall Street District of New York City located at:

200 Broadway, 3rd Floor
New York, NY 10038

Some internship roles are remote, while others may involve work connected to the New York City workspace depending on the role.