Digital Marketing Specialist
OLIO APPS
Part-Time Digital Marketing Specialist
Type
Part-Time, 15-30 hrs/week
Location
Remote / Portland-area
Rate
$25–$35/hour depending on experience
About Olio Apps
Olio Apps is a Portland-based software development company helping businesses build, evaluate, and scale custom technology solutions. We work with growth-stage and established companies to deliver software that solves real problems. We're looking for a curious, self-motivated marketer to help us grow our digital presence and reach the right clients.
Role Overview
This is a hands-on, junior marketing role ideal for a recent MBA graduate with a marketing concentration or a motivated early-career marketer eager to build a broad B2B digital marketing skill set. This role directly contributes to pipeline generation and brand growth for a B2B software consultancy. You'll work alongside our team and collaborate with AI tools to research, create, and distribute content — while developing your own marketing instincts in a real-world B2B tech environment.
Responsibilities
Pipeline Generation & Outbound Strategy
Conduct outbound email outreach to targeted B2B SaaS companies to generate new sales leads
Research companies and key stakeholders (CTOs, engineering and product leaders) to ensure relevant, personalized messaging
Support messaging development for Olio Apps’ Build and Scale service offerings
Track outreach performance and follow up with interested prospects to book intro meetings
SEO & Content
Research target keywords and develop content recommendations to improve organic search rankings
Write and publish blog posts, landing page copy, and other web content — using AI as a collaborator, not a ghostwriter
Make updates to our website using our AI-assisted website tooling (no coding required — if you can think strategically and follow a process, you can do this)
Optimize existing site pages for search intent and readability
Website Analytics & Optimization
Use Google Analytics (or similar tools) to track website performance, identify drop-off points, and surface actionable insights
Implement and analyze session recording tools (e.g., Hotjar, Microsoft Clarity) to understand user behavior and recommend UX improvements
Present regular performance summaries with clear recommendations
Link Building
Identify relevant industry sites, directories, and publications for backlink opportunities
Conduct outreach to site owners and editors to build quality backlinks
Track outreach efforts and results in an organized manner
Social Media
Create and schedule posts for LinkedIn, X (Twitter), and Instagram aligned with Olio's brand voice
Monitor engagement and adjust content strategy based on performance
Maintain a consistent, professional posting cadence
YouTube Channel Management
Manage Olio's YouTube channel including uploads, descriptions, tags, thumbnails, and playlists
Assist with content ideation for video that supports SEO and brand authority
What We're Looking For
Recent MBA graduate with a marketing focus, or 1–2 years of relevant marketing experience
Familiarity with SEO fundamentals, Google Analytics, and social media platforms
Comfortable using AI writing tools thoughtfully — you know how to direct and edit AI output rather than just copy-paste it
Strong written communication skills and attention to brand consistency
Curious, self-directed, and comfortable working both independently and collaboratively
Willingness to learn tools like Hotjar, Semrush/Ahrefs, and YouTube Studio
Nice to Have
B2B or SaaS marketing experience or coursework
Basic understanding of the software development industry
Experience managing or contributing to a YouTube channel or podcast
Compensation
$25–$35/hour based on experience, 15-30 hours per week. Rate is commensurate with demonstrated skills, portfolio, and relevant experience.