Field Marketing Specialist

Job Title: Field Marketing / Event Specialist (Entry-Level)
Department: Marketing (Field Marketing / Demand Gen)
Location: On-site — El Segundo, CA (Not Remote)
Company: Gurucul Solutions, LLC
Reports To: Head of Marketing

Salary Range (posted): $70,000 – $80,000 (base)

About Gurucul

Gurucul is a cybersecurity analytics company delivering Next-Gen SIEM, UEBA, Insider Risk Management, and identity/threat detection solutions. We help enterprises reduce noise, detect threats faster, and improve security outcomes using advanced analytics and AI.

Role Summary

Gurucul is seeking an entry-level Field Marketing / Event Specialist to support planning, execution, and follow-up for events and field marketing programs that drive awareness and pipeline. This role is ideal for a recent Bachelor’s or Master’s graduate who is highly organized, detail-oriented, and eager to learn modern B2B cybersecurity marketing. You’ll work closely with Demand Gen, Product Marketing, Sales, and Marketing Ops to ensure every event is executed flawlessly and tied to measurable outcomes.

Key Responsibilities

Event Planning & Execution

• Support end-to-end execution of in-person and virtual events (trade shows, field events, roundtables, webinars): timelines, vendors, shipping/logistics, booth assets, staffing plans, and onsite coordination.
• Manage event checklists, run-of-show documents, and day-of execution details to ensure a high-quality attendee experience.
• Coordinate ordering, inventory, storage, and shipment of booth materials, swag, signage, and collateral.

Field Marketing Programs

• Assist in building event and field campaign plans aligned to regional/account priorities (in partnership with Sales).
• Coordinate event promotions: email invites, landing pages, social promotion, and calendar follow-ups (working with Demand Gen/Marketing Ops).
• Ensure all event programs have clear goals, target audiences, and success metrics (registrations, meetings set, MQLs/SQLs, pipeline influence).

Lead Capture, Follow-Up & Reporting

• Own lead capture readiness: scanners/lists, data hygiene checks, consent/compliance workflows, and lead routing expectations.
• Coordinate post-event follow-up: attendee lists, segmentation, thank-you emails, nurture paths, and SDR/AE handoffs.
• Track event performance and maintain reporting: spend vs. budget, leads, meetings, CPL, and pipeline attribution.

Cross-Functional Coordination

• Partner with Product Marketing for messaging, talk tracks, and event-ready collateral.
• Coordinate with Sales/SDRs on meeting schedules, outreach, and event conversion plans.
• Work with agencies/partners for venue coordination, sponsorship deliverables, and co-marketing logistics.

Required Qualifications

• Bachelor’s (or Master’s) degree in Marketing, Communications, Business, or related field.
• Internship, campus leadership, or project experience in events, marketing operations, communications, or customer-facing roles.
• Strong project management skills: organized, deadline-driven, and comfortable managing multiple moving parts.
• Excellent written communication and attention to detail (names, titles, logistics, links, forms, lists).
• Comfortable with spreadsheets and basic reporting (Excel/Google Sheets).

Preferred Qualifications (Nice-to-Have)

• Exposure to B2B SaaS, enterprise technology, or cybersecurity marketing.
• Familiarity with common tools: Salesforce campaign basics, marketing automation (Pardot/Marketo/HubSpot), event platforms (e.g., Splash/Cvent), and GA4.
• Experience supporting trade shows (booth logistics, shipping, vendor coordination) or webinars (Zoom/Webex logistics).

Core Competencies

High ownership + “no surprises” execution mindset

Strong vendor and stakeholder coordination

Calm under pressure; thrives in fast-paced event environments

Detail-oriented, process-driven, and resourceful

Data-aware: ties activity to outcomes (leads, meetings, pipeline)

Equal Opportunity Employer

Gurucul Solutions, LLC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.