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Social Media Intern

John Ball Zoo
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SUMMARY 

John Ball Zoo is looking for a creative and energetic individual who is passionate about social media to join the Marketing team for the summer. The Social Media Intern will work on a variety of projects that include digital storytelling, and communications. Experience a fast-paced, collaborative, and creative environment working with others on the marketing team and multiple other zoo departments. Grow your skills in organization, balancing projects, and visual storytelling. Get a chance to explore the zoo and its inhabitants and learn how to effectively translate that knowledge into enhancing the guest experience. 

This is a paid position with 40 hours working 5 days a week. Housing is not provided but can be arranged by the intern at a local university, find more information at https://www.gvsu.edu/internhousing/. 

The Zoo Internship Program is not represented at the hiring parties, please apply online. Applications are reviewed on a rolling basis and may close once a strong pool of candidates is reached—apply early! 

Starting Pay: $15.25 
Start Date: Week of 5/18/2026 
End Date: Week of 8/7/2026 

ESSENTIAL DUTIES 

  • Creating content to be used in marketing including written, photo, and video content.  
  • Attending and capturing photo and video content of special events hosted at John Ball Zoo with occasional weekends & nights.  
  • Research and report on social media trends 
  • Draft social media posts for Facebook, Instagram, LinkedIn and TikTok 
  • Review and engage with customer reviews through social platforms 


QUALIFICATIONS     

  • Must be enrolled in a relevant college program. 
  • Must have excellent communication skills and the ability to interact positively and appropriately with coworkers, supervisors, managers, and members of the public with a wide variety of cultural and socio-economic backgrounds. 
  • Working knowledge with photo editing software (Adobe Creative Suite, Lightroom & Photoshop) 

REQUIRED SPECIALIZED KNOWLEDGE AND/OR SKILLS 

  • Knowledge and experience with social media including Facebook, Instagram, TikTok, and LinkedIn 
  • Aware of social media trends and technology 
  • Knowledge and experience with photo editing software (Lightroom and Photoshop) 
  • Knowledge and experience with video editing software (preferably Premiere and CapCut) 


 EDUCATION and/or EXPERIENCE   

  • High school diploma or GED.   
  • Junior or senior college status (preferred) pursuing a degree in relevant college major Communications, Advertising/Public Relations, Marketing, etc.  


 EDUCATIONAL OUTCOMES 

  • Ability to manage multiple business social media page 
  • Ability to understand, interpret, and utilize social media analytics 
  • Understand how a marketing department operates within a non-profit 
  • Ability to confidently communicate within a professional setting 
  • A better understanding of the importance of brand consistency 
  • A better understanding of what it means to be part of an AZA institution, and the role zoos play in conservation efforts. 
  • Ability to write and create content in a branded voice. 
  • Ability to capture and edit marketing quality content. 
  • Understand how to use a project management system for a collaborative workspace. 


EDUCATIONAL EXPECTATIONS 

  • Presentation discussing summary of internship 
  • Expected to participate in team member engagement offered by the zoo. 

  
WORK ENVIRONMENT 

  • l work in various environments both inside and outside and may occasionally be exposed to inclement weather, pollen, mold, dust, dirt, and other airborne contaminants. 


 John Ball Zoo is a drug-free workplace under federal regulations. Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions.