Social Media Content Creator

Social Media Content Creator
Mapleton, UT 84664
FireAvert
Full-Time or Part-Time

About Us

FireAvert is a pioneering company focused on enhancing kitchen safety and preventing fires, particularly those caused by cooking. Our innovative solutions aim to address the common issue of kitchen fires, which are a the #1 leading cause of all home fires in the U.S. By leveraging technology to improve fire prevention measures, FireAvert is dedicated to protecting families and homes from the devastating effects of fire. Our commitment to safety and innovation makes them a standout player in the field of fire prevention.

About the Role

We’re looking for a passionate, creative, and self-motivated Social Media Content Creator who understands that long-term growth on social media takes strategy, consistency, and constant innovation. You’ll be responsible for planning, filming, editing, and publishing short-form videos that educate, entertain, and inspire homeowners while driving measurable brand recognition and product sales.

In this role, you’ll take full ownership of the content process—from brainstorming ideas and testing new concepts to reviewing analytics and adjusting your approach when videos don’t perform well. You’ll have creative control, but also the responsibility to experiment, iterate, and find what works.

Key Responsibilities

• Plan and produce content: Create 2–3 short-form videos per week optimized for TikTok, Instagram Reels, YouTube Shorts, and Facebook.
• Own the entire video process: From concept to final post, take charge of brainstorming, scripting, filming, and editing.
• Apply the “Hook, Retention, Reward” framework: Capture attention quickly, maintain interest, and deliver real value.
• Include at least one of the “Four E’s” of value: Ensure every video is Educational, Entertaining, Experiential, or Emotional.
• Be comfortable on camera: Represent the FireAvert brand with an authentic and engaging presence.
• Track performance and adapt: Analyze metrics, experiment with new formats, and continuously refine your creative approach based on results.
• Develop recurring video series: Consistent topics may include kitchen safety, cooking tips, fire science, and FireAvert updates.
• Collaborate with the marketing team: Align themes and strategy with broader brand goals.

Example Video Concepts

• “Intro to FireAvert” – our story and why kitchen safety matters
• Product highlights: Auto Stove Shutoff and FireAvert PRO
• “Why smoke in the kitchen is no joke” – prevention tips
• Cooking tips, cookware recommendations, and safety myths
• Real stories and news about kitchen fires

Compensation, Incentives & Growth

• Commission-based incentives tied to product sales attributed to your videos
• Bonuses for exceeding KPI goals

Qualifications

• Proven experience creating short-form social content (portfolio or samples required).
• Deep understanding of engagement strategy and content testing.
• Strong grasp of storytelling and audience retention.
• Analytical thinker who’s motivated by improvement and performance tracking.
• Proficient with social media tools and editing software.

Preferred Attributes

• Passionate about creativity and continuous growth.
• Interest in home safety, technology, or lifestyle topics.
• Thrives on independence and accountability.
• Eager to try new ideas and adapt when results demand change.

Why Join FireAvert?

• Help prevent home fires and save lives!
• Have full creative freedom and ownership of your content.
• Work in a fun and chill environment
• Flexible hours
• PTO
• 401k 3% match (full time employees)

Please send your resume, links to your best social videos, and a short note about how you’d approach growing FireAvert’s brand and engagement across social platforms.