Event Marketing Associate

The Event Marketing & Partnership Services Associate will be responsible for a variety of tasks within both departments. These include but are not limited to managing and assisting with media, grassroots marketing, creative requests, planning & implementing special programming, partner relationships, etc.

Event Marketing Responsibilities

• Assist with management of radio promotions, including providing promotional assets, requesting tickets, scheduling interviews, etc.
• Establish, maintain, and grow relationships with advertising and media partners
• Assist in managing Grassroots events, including selecting events, scheduling staff, and attending events
• Manage creative requests for a variety of Marketing initiatives
• Work with Consumer, Group, and Corporate Sales teams to assist with determining and implementing Marketing strategy
• Provide support for Kids VIP Experience program during race weekend
• Other duties as assigned within the Marketing department, and to assist with other departments as needed

Partnership Services Responsibilities

• Assist in managing a minority of hospitality accounts during major events
• Pre-event planning and day of execution of the STEM Day Program
• Manage details of client communication pieces, including hospitality guides, letters, menus, etc.
• Provide support to the Hospitality team as needed
• Support all aspects of the fulfillment process including inventory layouts and contract management
• Attend pre/post event site walkthroughs & planning meetings
• Assist with special projects as assigned

Education & Experience:

High school diploma or general education degree (GED); or one to three months related experience and/or training; or equivalent combination of education and experience.

Currently pursuing a degree in Marketing or Sports Management.

Other Skills & Abilities:

Minimum 18 years of age.

Strong organizational and communication skills. 

A strong work ethic and willingness to learn and understand NASCAR brand requirements and protocols, as well as sales systems, databases, and partnership management/activation. 

A team player who is committed to the success of the events.

Strong attention to detail and the ability to multitask in a fast-paced environment.

Proficiency in multiple computer programs (Adobe, Microsoft Word, Power Point, Excel, etc.).

Ability to work flexible hours, including evenings, weekends, and holidays. 

Willingness to learn and maintain a positive attitude.

Desire to engage with fans and oversee data cultivation at offsite events.

Ability to lift over 50 lbs.

Proficient on Company-provided hardware and software.

Ability to work outdoors in changing weather conditions for extended periods.

Reliable transportation to and from the track location.