Digital Media Brand Coordinator

HIRING IMMEDIATELY ---

Burke Chevrolet, a family-owned dealership in Northampton, MA for over 50+ years, is looking for a Digital Media & Brand Coordinator Intern. This paid, part-time role at our 200 North King Street location is a prime opportunity for college students to gain hands-on experience and build a professional portfolio in a fast-paced, real-world setting.

What You’ll Actually Do

• Inventory Photography: You will maintain a professional "Digital Showroom" by photographing new and used vehicles as they arrive on the lot. Using the dealership’s Canon EOS Rebel T6, you will ensure our inventory looks its best, while using your own smartphone to capture quick behind-the-scenes clips and high-energy social media updates. Beyond just taking the photos, you will be responsible for uploading these visuals into our inventory management system to ensure our online presence perfectly reflects what is currently on our lot. Because this role requires moving inventory for photo shoots, you must have a valid Driver’s License and feel comfortable driving vehicles in and out of a garage for the picture-taking process.

• Creative Marketing & Brand Design: You will have a high level of agency and independence in this role, using Canva to produce a wide variety of digital and physical media. You will work closely with the Sales Manager to design weekly or bi-weekly website banners that highlight current specials, while also creating materials like hiring flyers, document templates, promotional graphics for community fundraisers, and more... Because accuracy is vital to our brand, you are encouraged to ask questions and gather all necessary details to ensure every special we promote is 100% correct. This includes working with the team to include the proper verbiage for disclaimers so that our messaging is always clear and compliant.

• Performance Strategy: You will serve as the primary point of contact for our website providers, ensuring our digital storefront remains fresh and effective. This includes reaching out to their support team to coordinate any necessary updates or changes to the site. Additionally, you will participate in monthly strategy meetings to review key data—such as SEO and web traffic—to identify new ways to increase visibility for our inventory, our business, and our brand. 

• Social Media Content Creation & Management: We are looking for an avid social media lover who is comfortable being on camera and can turn everyday dealership life into engaging stories. You will create a weekly posting schedule that complements our third-party partner, Promoboxx, to grow our online community and provide a fun, "insider" look at our team. You will use Meta Business Suite to schedule your posts and analyze metrics to see what resonates with our audience. By using your creativity to produce reels, stories, and videos, you will highlight vehicle specials and community events in a way that feels authentic and exciting. In this role, you will have significant creative agency—from filming and editing to crafting the perfect captions. 

Who You Are

• A Self-Starter: You don’t wait for a "to-do" list. You see a car that needs a photo or a gap in our schedule and you jump on it.
• Independent & Organized: You are a strategic thinker who can manage your own time and take projects from a rough idea to a finished post.
• Ownership-Minded: You take pride in "owning" your work from start to finish. While you’ll always have the full support of our team, you are someone who takes personal responsibility for meeting deadlines and delivering high-quality results.

At Burke Chevrolet, we aren’t just looking for someone to check off a task list, we want a creative lead. 

This is the perfect stepping-stone for students majoring in Marketing-related fields to gain real-world experience and build a professional resume. We offer a down-to-earth, family-owned environment where we strive for success, but work doesn’t feel like work. We understand the demands of your education and will gladly work around your school schedule to ensure this partnership is a success. If this opportunity aligns with your goals, apply today and let’s see where this partnership takes us!