Social Media Manager

Social Media Manager

Location: Coral Gables, FL (Hybrid preferred)
 Type: Full-Time (open to strong Part-Time candidates)

About ZAG Creates

ZAG Creates is a boutique advertising, marketing, and public relations firm based in Coral Gables, working across lifestyle, real estate, hospitality, professional services, and community-driven brands. We pride ourselves on being highly collaborative, detail-oriented, and deeply invested in helping our clients grow through thoughtful strategy and creative execution.

We are seeking a Social Media Manager to lead day-to-day social media strategy, content planning, and execution across multiple client accounts. This role is ideal for someone who is both strategic and hands-on, thrives in a fast-paced agency environment, and is excited to work across a variety of industries and content styles.

Key Responsibilities

Content Strategy & Planning

• Develop and manage monthly social media content calendars for multiple client accounts
• Collaborate with account, design, and video teams to plan campaigns and ongoing content
• Ensure content aligns with each brand’s voice, goals, and overall marketing strategy

Content Execution & Publishing

• Write engaging, on-brand captions and social copy across platforms including Instagram, TikTok, Facebook, LinkedIn, and X (Twitter)
• Schedule and publish posts using social media management tools and native platforms
• Create and edit short-form video content using CapCut (required) and assist with basic graphics and story formatting as needed

Community Management & Engagement

• Monitor comments, messages, and mentions across platforms
• Respond to inquiries and engage with followers in a timely, brand-appropriate manner
• Proactively engage with relevant community and industry accounts to increase visibility

Analytics & Optimization

• Track performance metrics including engagement, reach, follower growth, and content trends
• Monitor algorithm changes and platform updates to adjust strategy accordingly
• Provide basic performance summaries and insights to internal teams and clients

On-Site & Event Support (as needed)

• Attend select client events, activations, or shoots to capture and post real-time content
• Support content collection efforts with photo and video teams

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred
• 2+ years of professional social media management experience (agency experience a plus)
• Strong writing and communication skills with attention to brand voice and tone
• Proficiency with Instagram, TikTok, Facebook, LinkedIn, and X (Twitter)
• Familiarity with social scheduling and analytics tools (Meta Business Suite, Sprout, Hootsuite, etc.)
• Highly organized with the ability to manage multiple accounts and deadlines

Preferred Skills

• Experience with additional video or design tools (Premiere Pro, After Effects, Canva, etc.)
• Experience working with lifestyle, real estate, hospitality, or professional services brands
• Strong understanding of short-form video trends and platform culture
• Spanish language proficiency is a plus

ZAG Creates is an equal opportunity employer and is committed to building a diverse and inclusive team.