Digital Marketing & Online Advertising Specialist

Digital Marketing & Online Advertising Specialist

Location: Hybrid | Cambridge, Massachusetts
Company: Novoprotein 

About Novoprotein 

Novoprotein is a fast-growing life sciences company supporting cutting-edge research in antibodies, recombinant proteins, mRNA, and drug discovery. Our products and services are used by biotech and pharmaceutical innovators worldwide. We operate at the intersection of science, technology, and commercialization, and we’re building a strong North American presence from our Cambridge, MA office.

About the Role

We are seeking a Digital Marketing & Online Advertising Specialist to support NovoProtein’s inbound marketing and lead generation efforts. This role is ideal for a current student, recent graduate, or early-career marketer who wants hands-on experience managing real digital campaigns with measurable business impact in a biotech setting.

You’ll work closely with business development, technical, and marketing teams to execute and optimize digital marketing programs across multiple online channels.

What You’ll Do

• Plan, manage, and optimize LinkedIn marketing and LinkedIn Ads campaigns
• Execute and refine Google Ads (search and display)
• Create and manage EDM / email marketing campaigns (newsletters, promotions, event follow-ups)
• Support inbound marketing initiatives (landing pages, gated content, campaign funnels)
• Track and analyze performance metrics (CTR, CPL, conversion rates)
• Assist with copywriting, audience targeting, and A/B testing
• Explore and test additional digital channels as needed (webinars, content syndication, etc.)

What We’re Looking For

• Currently enrolled student or recent graduate (Marketing, Communications, Business, Analytics, or related fields)
• Strong interest in digital marketing, online advertising, and growth marketing
• Familiarity with platforms such as LinkedIn Ads, Google Ads, or email marketing tools (hands-on experience is a plus, not required)
• Data-driven mindset with attention to detail
• Strong written communication skills
• Interest in biotech, life sciences, or technology is a plus (no scientific background required)

Preferred Skills

• Basic graphic design for marketing (e.g., Canva, Adobe Illustrator, Photoshop, Figma, or similar tools)
• Understanding of data analytics and marketing metrics (Google Analytics, dashboards, Excel, or similar tools)
• Ability to translate data insights into campaign optimization ideas
• Experience creating simple visual assets for ads, emails, or landing pages

What You’ll Gain

• Hands-on experience running live paid and organic digital campaigns
• Exposure to B2B biotech inbound marketing and demand generation
• Mentorship from experienced business and marketing leaders
• Opportunity to convert to a full-time role based on performance
• Flexible hybrid work model

Work Arrangement

• Hybrid (remote + in-office)
• Office location: Cambridge, Massachusetts
• 20 hours minimal per week

How to Apply

Apply through Handshake with your resume and a brief statement of interest in digital marketing and online advertising.