Web Developer

Web Developer (WordPress & AI-Driven Growth)

Job Summary

Seeking to hire a marketing-oriented Web Developer with strong WordPress expertise and hands-on experience using AI tools to drive growth, SEO performance, and conversion optimization. This role sits at the intersection of web development, digital marketing, and AI automation, supporting high-impact websites, landing pages, and content ecosystems designed to generate leads and revenue.

You will work closely with marketing leadership to build, optimize, and scale web experiences that rank, convert, and adapt to modern AI-driven discovery platforms.

Key Responsibilities

Web Development & WordPress

– Build, customize, and maintain WordPress websites with a focus on speed, security, scalability, and UX

– Develop and optimize custom themes, templates, blocks, and plugins

– Ensure mobile responsiveness, cross-browser compatibility, and accessibility best practices

– Manage hosting environments, staging, deployments, backups, and updates

Marketing & Conversion Optimization

– Create and optimize landing pages, funnels, and lead capture forms

– Implement conversion rate optimization (CRO) strategies using data and testing

– Integrate CRM, marketing automation, analytics, and tracking tools (GTM, GA4, pixels, UTM tracking)

– Collaborate on paid search, SEO, and content campaign efforts to support marketing objectives

SEO & Performance

– Implement technical SEO best practices (site structure, schema, indexing, Core Web Vitals)

– Optimize page speed, LCP, INP, CLS, and overall performance

– Support on-page SEO including headings, metadata, internal linking, and structured data

AI & Automation

– Use AI tools to accelerate content creation, technical SEO, schema generation, and optimization

– Build AI-assisted workflows for:

– – Content drafting and optimization

– – Internal linking and topical authority

– – Automated reporting and insights

– Stay current with AI search, LLM discovery, and AI-assisted marketing trends

Analytics & Reporting

– Monitor site performance, rankings, traffic, and conversions

– Diagnose issues impacting lead flow, indexing, or performance

– Provide actionable insights to marketing and leadership teams

Required Qualifications

– Prefer 3+ years experience in WordPress development

– Strong knowledge of HTML, CSS, JavaScript, PHP

– Experience building marketing-driven websites and landing pages

– Solid understanding of SEO, CRO, and analytics

– Hands-on experience using AI tools for marketing or web workflows

– Familiarity with GA4, Google Tag Manager, Search Console

Preferred / Nice-to-Have Skills

– Experience with custom post types, ACF (Advanced Custom Fields), and block development

– Knowledge of Node.js, Vue.js, or React (bonus)

– Experience with AI content optimization platforms

– Understanding of schema markup, EEAT, and AI visibility

– Familiarity with paid media landing page optimization

– Experience supporting B2B or industrial / technical brands

What Success Looks Like in This Role

– Websites load fast, rank well, and convert consistently

– Marketing teams can launch campaigns quickly without technical friction

– AI tools are used responsibly to scale content, SEO, and optimization

– Web infrastructure supports long-term growth and authority building

Employment Type

– Part-time / Full-time / Contract (Flexible)

– Onsite (Preferred)

– – Remote/Hybrid Limited Availability (Location dependent)