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Director Of Digital Marketing

Enroll Media Group
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Director of Digital Marketing Services

Role Overview

The Director of Digital Marketing Services is a leadership role responsible for overseeing our newly expanded Advertising Operations/Production Team. From creative production, advertising campaign set-up, execution and reporting, this role oversees performance closely. This role ensures that strategy becomes reality—on time, on brand, and with measurable impact.

This person leads the production team (campaign managers and graphic designers) and oversees all back-end campaign management in platforms like Google Ads, Microsoft Ads, LinkedIn, Meta and more. This role works in close partnership with account management and owns key vendor relationships that support campaign execution, search engine marketing consulting and scalability.

Key Responsibilities

Production & Delivery Leadership

  • Own the end-to-end execution of all client campaigns, ensuring quality, consistency, and performance
  • Work in Google, Microsoft, Meta, etc., daily to set up and execute campaigns
  • Oversee Search Engine Optimization Services and Deliverables
  • Lead and manage the production team, including campaign managers and creative production staff
  • Establish and refine workflows, timelines, and production standards across accounts
  • Work with Account Services to ensure campaigns launch on time and align with approved strategy, creative direction, and client goals
  • Ensure reporting metrics and results are conveyed clearly to account managers and clients
  • Stay ahead of platform changes, AB testing, and opportunities for schools to stay competitive in the digital space

Team Management & Development

  • Coach, mentor, and develop production team members
  • Set clear expectations, priorities, and performance standards
  • Conduct regular check-ins, feedback, and performance reviews
  • Identify resource needs and support hiring and onboarding as the agency grows

Client Success & Cross-Team Collaboration

  • Partner closely with the account management team to translate client goals into executable plans
  • Act as a senior point of escalation for delivery, timeline, vendor, or performance issues
  • Support client retention by ensuring a high-quality, proactive client experience
  • Participate in strategic client conversations supporting the Account Management team 

Vendor Relationships & External Partners

  • Establish, manage, and strengthen relationships with key vendors and external partners
  • Evaluate and onboard new vendors to support creative production, media execution, and operational needs
  • Ensure vendors meet quality, timeline, and performance expectations
  • Negotiate scopes, timelines, and deliverables in alignment with client and agency goals
  • Serve as the primary internal owner of vendor communication and accountability

Process, Systems & Quality Control

  • Improve and document production processes to support scalability and efficiency
  • Oversee quality control for creative assets, campaigns, and vendor-delivered work
  • Monitor workload balance and capacity planning across the production team and external partners
  • Collaborate on tool selection and optimization (project management, creative workflows, reporting) with the Strategists, Account Managers and Business Operations

Performance & Accountability

  • Ensure campaign performance aligns with strategic objectives
  • Identify risks early and proactively course-correct
  • Use data, vendor feedback, and team insights to continuously improve delivery and client results

Ideal Candidate Profile

Experience

  • 7–10+ years in digital marketing, agency operations, production leadership, or client success
  • Proficient in running ads on Google, Microsoft, Facebook, Instagram, and LinkedIn 
  • Experience with Search Engine Optimization and within Content Management Systems
  • Deep understanding of B2C digital advertising strategies
  • Experience managing cross-functional teams and external vendors
  • Agency experience required ; education or enrollment marketing experience a plus
  • Hold certifications in Google and Microsoft Advertising 
  • Experience using creative platforms, including Adobe Creative Suite, Canva, etc., is a plus

Skills & Attributes

  • Passion for advertising platforms, AB testing and campaign analysis 
  • Strong operational and organizational skills
  • Proven ability to manage vendor relationships and external partners
  • Calm, confident leader who thrives in a fast-moving environment
  • Excellent communicator who bridges strategy, execution, and relationships
  • Detail-oriented with the ability to see the big picture
  • Process-driven but flexible; able to adapt to a growing agency environment
  • Client-focused mindset with a commitment to quality and accountability

Why This Role Matters

This role sits at the intersection of people, production, and performance. You’ll ensure Enroll Media Group delivers exceptional data-driven campaigns for schools while building scalable systems and trusted vendor partnerships that support long-term growth.

Compensation & Benefits

This is a full-time role with a salary commensurate with experience. EMG supports remote, hybrid, or in-office work from our Worcester, MA office.

  • Office hours: Monday–Friday, 8:30am–5:00pm ET (with flexibility as needed)
  • Holidays and generous PTO
  • Short- and long-term disability, life insurance
  • 401(k) with company match
  • Health and dental insurance options available if needed
  • Must be authorized to work in the U.S. without visa sponsorship

How to Apply

Please send the following directly to info@enrollmediagroup.com:

  • Resume
  • Cover letter or email explaining why you’re a great fit for this role