Field Marketing Associate

Field Marketing Associate

📍 Cary, NC

💼 Full-time

✈️ Travel up to 75%

Do you LOVE running? What if your job was traveling to running events around the country and connecting with other runners?  👀 

About ChicknLegs

ChicknLegs is an athletic apparel company. We were born out of love for long distance running, but our products are loved and enjoyed by all kinds of athletes! We make fun, comfortable and affordable athletic apparel.

You can find our products on our website, www.chicknlegs.com, where we ship worldwide, or in 400+ retailers nationwide and select retail stores abroad. Our vision is to help people around the world run their way to healthy and fun lives!

Our team

At ChicknLegs we live the start-up mentality – working hard and going where the business needs us! We wear many hats and every team member has a direct impact on business outcomes. The Marketing Coordinator is one of the key members of our team!

The Role

The ChicknLegs Field Marketing Associate is self-motivated with a passion for running and connecting with the runner community. The ChicknLegs Field Marketing Associate will increase brand awareness by engaging consumers at events through activation and expos, and leading marketing initiatives throughout the country. 

This role requires a candidate who is organized, passionate about running and travel, and able to easily establish and maintain long-lasting relationships within the running industry and community.

The ChicknLegs Field Marketing Associate will work with a cross functional team along with Sales and Marketing, and Wholesale Operations.

Responsibilities

Event planning:

• Working with Sales and Marketing teams to define goals, identify target audience, to develop a theme, brainstorm and create content, establish timelines, plan promotions, etc.
• Coordinating events along with retail partners from end-to-end.
• Planning and coordinating travel and managing events calendar and submitting all necessary paperwork.

Event execution:

• Representing ChicknLegs at running events and expos, such as the world marathon majors, high school and collegiate cross country events, run groups, etc.
• Pop-up shop management: including installing and breaking down, interactions with consumers, conducting apparel inventory counts and answering brand and product questions.
• Coordinating, educating, and providing feedback to any retail partners or volunteers before, during and after events.
• Implementing event marketing activations, by creating engaging, interactive, and immersive brand experiences. These include: Interactive product demonstrations, gamified challenges or contests, etc.
• Managing the implementation of POS, and conducting inventory counts and inventory management

Relationship management:

• Travel to events, and visit retail partners throughout the country for engagement and relationship building.
• Schedule meetings, planning and execution of marketing activations
• Respond to all communications from customers and retail partners within one business day.
• Create reports and provide feedback on weekly events and activities, activations, and account communication.
   

Ideal qualifications

• A ChicknLegs SUPER FAN!
• Valid Driver’s License and clean driving record a must
• Experience in run specialty ideal
• Sales or promotional events experience ideal
• Experience leading marketing activations ideal
• Experience creating social media content a plus
• Must be able to work independently and autonomously
• Attentive to detail
• Passion for running, health and wellness is a must!
• Passionate about travel and willing to work frequent nighttime and weekend events 
   

Culture and personality

• We LOVE running
• We have a “can do” mentality; flexibility and reliability
• We're self-directed, unafraid to hear the word “no”, unafraid to try new things
• We communicate honestly; we give, receive and apply feedback
• We enjoy and participate in fun company culture and events
• We're comfortable working in a rapidly growing company
• We hire from within first and we’re growing so quickly!

Benefits & Perks

✔ Competitive salary
✔ Medical, dental, and vision benefits
✔ Paid time off (vacation, sick time, and holidays)
✔ Simple IRA with company match
✔ Paid parental leave
✔ Educational assistance plan
✔ Flexible schedule
✔ Opportunities for professional growth and development
✔ Company events, team outings, and culture initiatives
✔ A supportive, people-first work environment

If you don’t meet every single qualification but are excited about this role, we still encourage you to apply—we value potential and culture fit just as much as experience.

Equal Opportunity Employer

ChicknLegs is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.