Social Media Manager

Social Media Manager

📍 NY state | Full-Time | Thumbstop Collective

This position is for a growing company operating at the intersection of food, product development, and consumer brands. The company is an industry leader in the innovative and better-for-you food category, with a long-term mission focused on improving nutrition access and addressing global malnutrition.

As the company continues to expand its visibility and influence, it is seeking a highly media-native Social Media Manager who has a bias for action to work closely with the founder to build brand relevance, thought leadership, and momentum through content. 

This role is first and foremost about creating large volumes of compelling social content, understanding how platforms reward distribution, and turning ideas, opinions, and behind-the-scenes work into posts that go viral.

The Social Media Manager will play a critical role in shaping how the company and its founder are perceived publicly. This includes translating complex or technical ideas into content that is clear, engaging, and culturally fluent, while consistently experimenting with formats, hooks, and narratives that drive reach and engagement.

This hire is being managed by TSC, a partner organization supporting the company’s growth; however, the Social Media Manager will work directly with the food and beverage company’s founder and internal team.

What You’ll Be Doing

1. Founder-Led Content Creation & Distribution

• Work closely with the founder to ideate, capture, and produce high volumes of short-form content across TikTok, Instagram, X, LinkedIn, and emerging platforms.
• Turn conversations, ideas, opinions, and in-progress work into content that feels timely, authentic, and native to each platform.
• Help shape the founder’s online voice and presence, balancing credibility, accessibility, and cultural relevance.
• Own posting cadence, formatting, captions, hooks, and publishing strategy.
  
   

2. Social Strategy & Virality Intuition

• Constantly analyze what is performing across platforms and why. Figure out formats, pacing, hooks, narratives, and timing.
• Experiment aggressively with content styles, angles, and formats to drive reach and engagement.
• Stay deeply plugged into internet culture, trends, memes, and discourse, and know when to lean in versus when to avoid.
• Develop instincts around what content is likely to resonate, spread, or spark conversation.
  
   

3. Brand Relevance & Storytelling

• Build the company’s brand relevance by consistently communicating its work, values, and mission in a way that feels human and compelling.
• Translate complex food, nutrition, and product development topics into content that educates without alienating.
• Support long-term positioning around innovation, credibility, and impact particularly as it relates to nutrition access and global food challenges.
  
   

4. Performance Tracking & Iteration

• Monitor performance across views, engagement, saves, shares, and follower growth.
• Identify patterns in what works and quickly double down on high-performing formats.
• Use insights to refine content strategy, not over-optimize it.

(Creator partnerships, seeding, and collaborations may be supported opportunistically, but are not the core focus of this role.)

Valuable Skills for Success

• Obsessive interest in social media. You naturally dissect why content goes viral and think in hooks, formats, and narratives.
• Strong content creation instincts, especially for short-form video.
• Comfort being hands-on with shooting, editing, posting, iterating.
• Deep understanding of how different platforms reward distribution.
• Ability to simplify complex ideas into compelling, scroll-stopping content.
• Strong collaboration skills, especially when working closely with a founder.
   

What You’ll Need to Succeed

• Demonstrated experience creating content for social platforms, whether for brands, founders, or personal accounts.
• Proof that you understand how to drive reach and engagement.
• Comfort working fast, experimenting often, and iterating in public.
• Familiarity with tools like Google Sheets, Notion, Slack, basic video editing apps, and native platform tools.
• Genuine curiosity about food, nutrition, innovation, and impact-driven work.