Real Estate Digital Marketing Intern

Full Job Description 

Supportive Housing Community Land Alliance (SHCLA) is a technology-enabled community land trust that creates permanent supportive housing, with an office in Oakland, CA. Founded in 2021, our aggressive growth strategy largely depends on our ability to engage stakeholders in Alameda County. Broadly, this includes all Alameda County residents, state and local public agencies, philanthropy, and banking/credit union partners. More specifically, our stakeholders include advocates and supporters of our project, including organizations focused on providing services to future residents, our board, and the advisory committee. 

SHCLA has created an innovative culture, and we pride ourselves on being the first community land trust to work in the permanent supportive housing space. We foster the success of our newer employees with a structured training program, mentorship, and coaching. We aim to create a community of staff and volunteers that foster the following values - empathy, collaboration, transparency, and accountability. To help us keep pace with our rapid growth, we're looking for a talented Digital Marketing Intern to join our team! If that's you - we want to hear from you. This is an exciting opportunity to join a rapidly growing company that prides itself on promoting from within. The Digital Marketing Intern will support all marketing platform services, including marketing requests from SHCLA leadership about brand marketing projects and initiatives as assigned by the SHCLA executive director. 

SALARY: $25/hr 

HOURS: 10 hrs/wk 

LOCATION: Downtown Oakland

The Digital Marketing Intern may work remotely with flexible hours. They are also expected to schedule at least two days per week to meet with SHCLA’s team and, at times, work from SHCLA’s office space. 

Job responsibilities: 

● Email Marketing: Project manage global email programs, including lead acquisition and email nurture campaigns 

● Social Media Marketing: Produce and schedule highly engaging content on all SHCLA social media platforms (LinkedIn, Facebook, Instagram and Twitter) 
● Write and conduct research for thoughtful, educational, and engaging content for SHCLA communications, including blogs, segmented email nurtures, and newsletters. 

● Reporting and Analytics: Run reports on metrics and program performance; summarize and communicate insights and results among the team for knowledge sharing, informing optimization decisions, and recommending improvements based on actionable metrics. 

● Assigned Marketing Deliverables: Manage creation, production, and launch of proposals, offering memorandums, flyers, brochures, email blasts, website listings, social media promos, recruiting initiatives, company events, etc." 

● Ensuring best-in-class quality and service delivery to advisors for marketing requests 

● Assist with marketing initiatives and special projects as assigned by the executive director 

● Provide administrative support as needed while the organization expands its team

 Qualifications: 

● Currently completing/completed a bachelor's or master's degree in Marketing, Business, or a related field 

● 0-2 years of experience in a marketing role or equivalent education in digital marketing, email marketing, or related field 

● 0-1 year of experience with email marketing platforms (Constant Contact and Mailchimp preferred, but Marketo or similar is fine) 

● Foundational proficiency using Adobe Creative Cloud (Photoshop, InDesign, Illustrator), Google Apps, Microsoft Office, and social media platforms 

● Solid copywriting, editing, and proofreading skills 

● Hands-on experience managing paid media (preferably LinkedIn and Google Ads), building workflows and funnels 

● Working knowledge of Salesforce.com building reports and dashboards 

● Ability to work cross-functionally with people across the company to gather the necessary information to execute campaigns and programs 

● WordPress and/or Webflow experience preferred or ability to learn WordPress and Webflow required 

● Familiarity or experience with email metrics, Google Analytics, marketing KPIs, etc. 

● Exceptional project management skills are required; experience using Monday.com, Trello, etc. 

● Good visual sense, creativity, and the ability to work with an established brand 

Bonus skills: 

● Advanced visual design skills 

● Video production skills 

● Photography skills 

● Content marketing skills 

● Real estate industry experience is a plus 

What makes SHCLA different: 

● Collaboration: We take this seriously. We believe that the scarcity mentality and quality service provision do not mix. Collaborating with others elevates everyone, therefore management trains staff and volunteers to realize their highest potential quickly to create a welcoming environment for staff, volunteers, future residents, and stakeholders engaged with the organization. 

● Platform: We plan to implement a world-class CRM so all outreach is transparent. We plan to host great events that bring everyone together for fun, community involvement, and celebration of our planned activities. 

● Support: We spend time and money supporting our staff and volunteers. We know this is necessary for everyone’s success. We plan to hire staff to help us find more volunteers to support our marketing efforts. 

A Little More About Us: 

SHCLA is the first land trust in the nation dedicated to creating permanent supportive housing. We plan to work with family members to co-invest in properties and purchase adult residential facilities (commonly known as “board and care” homes). SHCLA received multi-year operating funding from a Mental Health Services Act (MHSA) Innovations allocation to Alameda County’s Behavioral Health Care Services (BHCS). Our collaborative, tech-forward culture is positioned to grow SHCLA into a major producer of supportive housing and behavioral health facilities in Alameda County. We have fun often and laugh easily; we are also at the top of our game and deliver the highest quality of service to our funders and prospective residents. Our sights are focused on accessing public and private sources to further our development activities - carving a name for ourselves in Alameda County.