Social Selling SDR (DM-Based) – Trials & Demo Generation

Are You Looking for a Role Where You Actually Learn Real Sales Skills?

Are you looking for a role where you actually learn real sales skills, work on real outbound campaigns, and build experience that directly translates into revenue-generating ability?

Pearl Lemon Group is hiring Social Selling SDRs to generate trials and demo bookings for our software tools through direct messaging on social media.

This is not a spam role.
This is not a passive VA role.

You will be trained to identify the right prospects, start real conversations, qualify interest, and convert those conversations into booked demos and trials that feed directly into our sales pipeline.

Your work will directly impact growth and revenue across the Pearl Lemon Group.

About Pearl Lemon

Pearl Lemon Group is a multi-brand ecosystem operating across digital marketing, sales, PR, accounting, consultancy, recruitment, game development, and food & beverage. We are a UK-registered company (Company No. 10411490) headquartered in London EC1V 2NX, serving clients and internal teams worldwide.

Our 100+ person team works across the UK, USA, Spain, Egypt, India, Pakistan, the Philippines and more — moving at the speed of a Silicon-Valley startup.

Our founder, Deepak Shukla, is an ex-Deloitte consultant, ultramarathon runner, and 3× TEDx speaker known for building companies fast and developing young talent even faster.

To understand our culture, browse the dozens of team testimonials and weekly updates on our website. If you appreciate transparency, speed, accountability, and continuous learning, you’ll thrive here.

Benefits of Working With Pearl Lemon

• Fully remote — manage your own schedule
• Massive opportunities for career growth
• We prioritise ability and initiative over degrees
• Monthly recognition awards
• 500+ hours of training materials
• Work with TEDx speakers
• Work within a funded startup ecosystem ($700k raised)
• Earn Pearl Lemon University certifications
• Build a strong foundation in professional communication, client management, and admin operations
• Work with teams from 15+ countries
• Global clients across multiple sectors
• Heavy on-the-job training provided
• Productivity + performance training
• 75% of our leaders were promoted internally
• 4.6★ rating on Glassdoor from 80+ reviews

Many team members have said: “I learned more in 3 months here than my entire academic education.”

Position Overview

As a Social Selling SDR (DM-Based), your role is to generate qualified trials and booked demo appointments by starting and managing conversations through social media direct messages.

You will work with defined ICPs, messaging frameworks, and outreach systems to:

• Start conversations with relevant prospects
• Qualify interest directly inside the DM
• Move qualified prospects into demos or trial sign-ups

This role sits at the top of the revenue funnel and is a core part of Pearl Lemon’s outbound growth engine.

Core Objective

Generate qualified trials and booked demo appointments for Pearl Lemon software products through outbound social media DMs.

Key Responsibilities

• Identify and message ICP-aligned prospects on social platforms (primarily LinkedIn; others as required)
• Start natural, relevant DM conversations (no copy-paste spam)
• Ask light qualification questions inside the chat
• Move qualified prospects to:
  
  
  • a booked demo, or
  • a trial signup (depending on campaign)
     
• Follow structured DM sequences and follow-ups
• Log conversations and outcomes accurately in our tracking system

Continuously improve messaging based on feedback and performance data

What Success Looks Like (KPIs)

• Consistent daily outbound DM activity (quality > volume)
• Strong reply rate and qualified conversation rate
• Number of demos booked / trials generated per week
• Show-up rate for booked demos

Message quality score (QA-reviewed)

Required Skills & Profile

• Excellent written English (clear, natural, professional)
• Comfortable starting conversations with strangers
• Able to follow systems, scripts, and feedback precisely
• Understands basic sales logic (problem → interest → next step)
• Coachable and open to rapid iteration

Prior experience with any of the following is preferred but not mandatory:

• DM setting
• Appointment setting
• Social selling

Outbound lead generation

How to Apply

To proceed with your application:

Apply directly on this platform first. Once you apply, you will immediately receive a link to the official Pearl Lemon Application Form, which must be completed to move forward.

As part of the form, you will be required to record a Loom video of at least 5 minutes. Applications without a Loom video or with videos under 5 minutes will not be considered.

Your application will only be reviewed once both steps are completed.