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UI/UX Site Experience Intern - BoaterUSA

Boater Group
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About Boater Group & BoaterUSA

Boater Group is the parent company of BoaterUSA a startup on a mission to modernize and disrupt the marine industry. The marine world is still dominated by outdated websites, scattered information, and clunky search experiences. BoaterUSA is changing that with a cleaner, faster platform that brings together boat research, ownership information, listings, member benefits, and experience-driven water-based travel in one place.

This internship is specifically for the BoaterUSA team. You’ll help shape how users experience the platform, work that directly impacts engagement, SEO performance, and conversion as we grow.

Role Overview

We’re looking for a UI/UX & Site Experience Intern to help improve how BoaterUSA looks, flows, and functions across key pages. You’ll work on page layouts, navigation, on-page hierarchy, and mobile responsiveness turning “good enough” pages into polished, easy-to-use experiences. This is a hands-on role where you’ll make real improvements to a live startup website.

What You’ll Do

  • Improve layouts for key site pages (home, category hubs, article templates, directory pages, landing pages)
  • Refine navigation and site structure (menus, internal linking, page hierarchy, breadcrumbs)
  • Create simple wireframes or mockups for new pages/sections and iterate based on feedback
  • Implement updates in WordPress using templates, blocks, and a page builder
  • Ensure designs are mobile-friendly, consistent, and easy to scan (typography, spacing, section hierarchy)
  • Collaborate with the team to align UI/UX decisions with content strategy, SEO, and user behavior

Tools/Skills (Not All Required)

  • WordPress experience (pages, menus, templates, page builders or blocks)
  • Figma, Canva, or similar tools for wireframes/mocks
  • Basic UI/UX fundamentals (hierarchy, spacing, readability, mobile responsiveness)
  • Basic HTML/CSS understanding to troubleshoot layout/styling issues

What We’re Looking For

  • Strong eye for layout and hierarchy: You understand how to make pages easy to scan with clean spacing, readable typography, clear section structure, and intuitive CTAs.
  • Organized and dependable: You can manage tasks, hit deadlines, and keep projects moving without needing constant oversight.
  • Comfortable with feedback and iteration: You take direction well, make revisions quickly, and enjoy refining designs until they feel polished.
  • Genuine interest in UI/UX and digital product work: You’re curious about how design affects user behavior, engagement, and conversion.
  • Clear communication & documentation: You can explain your design decisions, share progress updates, and document changes so the work is easy to maintain and build on.

What You’ll Gain

  • Portfolio-worthy work: You’ll ship real improvements to a live site, complete with before/after examples, reusable sections, and polished page layouts you can confidently showcase.
  • Visible impact in a startup environment: Your design decisions won’t sit in a folder. They’ll directly influence user engagement, SEO performance, and conversions as BoaterUSA grows.
  • Real-world UI/UX reps: Learn how modern content platforms and marketplaces structure pages for clarity, scanability, and navigation, so users find what they need fast.
  • Experience in a dynamic setting: Weekly check-ins, clear priorities, and feedback that helps you improve quickly and understand the “why” behind changes.
  • Cross-functional experience: Work alongside content and product efforts to ship updates that users actually see.

Website URL: https://boaterusa.com