Social Media Manager & Content Creator (Jewelry)

Social Media Manager & Content Creator (Jewelry)

Company: Calavera New York 

Location: Hybrid (Preferred: New York City, NY or Austin, TX) | Remote considered for exceptional candidates 

Job Type: Contractor (Flexible / Part-Time or Full-Time)

About Calavera New York

Calavera New York is an online retailer of fine jewelry and loose diamonds. We are disrupting the industry by offering some of the lowest priced lab grown diamonds in the world, while also curating a stunning selection of natural diamonds. We believe luxury should be accessible, modern, and exciting.

The Role

We are looking for a creative, trend savvy Social Media Manager to take the reins of our digital presence. We want someone with a finger on the pulse of pop culture, a love for jewelry, and the ability to create engaging, viral worthy content.

This role is highly flexible and designed to work around a university schedule. You will work directly with the CEO, gaining invaluable mentorship in digital advertising and e-commerce.

Why NYC or Austin? While the work is largely remote, we possess a large inventory of diamonds and jewelry in both New York City and Austin. We prefer candidates in these hubs so you can easily meet up to pick up product for filming, strategize in person, or attend local events.

What You’ll Do

Content Creation: Film and edit engaging short-form video content (Reels/TikToks) showcasing our diamonds.

Street Style & Interviews: Go "out and about" to conduct man on the street interviews, capture vox pops, and create interactive content with the public.

Community Management: Own the brand voice by responding to comments, DMs, and engaging with our audience across platforms.

Ad Management: Create organic content that converts into ads and monitor ad comments to maximize performance.

PR & Outreach: Act as a junior publicist by reaching out to journalists for press coverage and sourcing influencers for brand collaborations.

Travel: Opportunities to travel for content creation and events.

Who You Are

Trend-Obsessed: You know what audio is trending before it hits the mainstream. You understand the language of the internet.

A Content Creator: You don't need 100k followers, but you should have a personal TikTok or Instagram that shows you know how to edit, use lighting, and tell a visual story.

Fashion Forward: You have a genuine interest in fashion, styling, and jewelry.

Outgoing: You are comfortable approaching people for interviews and content.

Visual Storyteller: Proficiency in video editing (CapCut, Davinci, or native in-app editing) and photo editing is highly valued.

What We Offer

Flexibility: A contractor role that respects your school schedule.

Mentorship: Learn the ins and outs of high-level digital advertising and e-commerce directly from the CEO.

Real Impact: Your content will directly drive the growth of an emerging jewelry brand.

Travel & Access: Potential travel opportunities and access to handle incredible gemstones and jewelry.

How to Apply

Please submit your resume and social media handles (TikTok/Instagram) that showcase your content creation style. If you have the time (not required) applicants that attach a short form tiktok style video explaining why they're a good fit will be prioritized.