Influencer Marketing Coordinator
Job Summary
We are seeking a dynamic and detail-oriented Influencer Marketing Coordinator to join our marketing team. This role is essential in developing and executing influencer campaigns across multiple channels to enhance brand visibility, drive engagement, and support overall marketing objectives. The ideal candidate will possess strong skills in digital marketing, social media strategy, and content creation, with a focus on leveraging influencer partnerships to maximize reach and impact. This position offers an exciting opportunity to work at the forefront of innovative marketing strategies within a collaborative environment.
Responsibilities
- Identify and source potential influencers using trends, keywords, and competitor insights.
- Prepare reports and recommendations for influencer partnerships and campaign effectiveness.
- Draft creator briefs and manages the end-to-end process from outreach to content delivery.
- Communicate with influencers and UGC creators to ensure clear understanding of campaign requirements and deliverables.
- Coordinate with internal teams to provide direction on video content, messaging, and campaign visuals.
- Track influencer submissions, manage revisions, and perform quality assurance on live content.
- Monitor campaign performance, pull metrics, and collaborate with internal teams to optimize future campaigns.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Familiarity with influencer marketing tools.
- Strong communication skills.
- Passion for social media trends, digital storytelling, and brand partnerships.
- Proficiency in Google Workspace (Google Doc, Google Sheet, Google Slide) and marketing analytics tools.
- (Preferred) Experience collaborating with paid media or digital marketing teams.
Benefits:
- 401(k)
- Employee discount
- Health insurance
- Paid time off
Work Location: In person