Graduate Assistant of Marketing - Student Activities

Graduate Assistant of Marketing Position Description 

The Office of Student Activities is seeking a graduate assistant for the Spring 2026 semester, with the possibility of rehiring for the 2026-2027 academic year, for our Marketing Team. This position plays an integral role in helping to execute marketing strategies and delegate the production of promotional materials for all program areas within the department. These program areas include: Campus Programming, Leadership, and Student Organizations. Additionally, this assistantship will aid in brand positioning for the Office of Student Activities.

The Graduate Assistant (GA) of Marketing and Design will work closely with and manage several aspects of the Student Activities Marketing (SAM) Team, consisting of students who are developing skills in graphic design, photography, videography, and social media. The GA will aid the Coordinator of Marketing in ensuring all marketing plans are scaled to meet the needs of campaign, as well as creating project strategies, overseeing development of student workers, delegating social media and other promotional tasks, and ensuring professional and accurate messaging.

This is a 20-hour/week position that includes tuition remission (up to 12 credits per semester) and a bi-weekly stipend. Work hours will fall between 8:30am-5:30pm, with some evenings and weekends.

Duties 

· Ensure that Student Activities' identity is prominent in all marketing & communication produced within the office and is consistent with University practices

· Monitor and ensure that the SAM Team is consistent with the best practices and protocol outlined by Towson University

· Abide by campus posting policies and procedures for print advertisements in addition to proper tabling protocol

· Organize, implement, and evaluate various social media marketing strategies for multiple departmental events and initiatives

· Create and instigate opportunities for student involvement including contests, videos, collaborative projects, and other innovative marketing tactics

· Identify prioritized items, assist in deadline management, and scale marketing efforts to reach specified goals from supervisor and departmental coordinator

· Attend staff meetings, committee meetings, and weekly meetings with supervisor to reflect on experiences, needs, and goals

· Track and analyze monthly social media, content, and newsletter metrics to determine successes and needs for improvement within the departmental marketing efforts

· Work with communicating programs to the general public through emails, flyers, posters, digital ads, TU Today, and social media promotions

· Work with Art Services, Print Services, and University Marketing to obtain marketing materials and wide-scale event coverage

· Organize all marketing materials into proper files to be collected for future use

· Assist with large campus-wide programs and weekend event

Qualifications 

· Pursuing or possesses a degree with a concentration in marketing, communications, public relations, advertising, journalism, professional/creative writing, or related field

· Experience working in Adobe Creative Suite (especially Photoshop and Premiere Pro)

· Ability to create well thought out graphic design

· Ability to shoot and edit videos for social media

· Detail-oriented with creative thinking abilities

· Strategic mindset and strong analytical skills

· Ability to take initiatives and possess a self-motivated work ethic

· Able to work effectively in a team environment as well as independently

· Forward-thinking and knowledgeable about social media industry and best practices

· Can work in a high-paced environment while managing tasks, time, and deadlines

· Ability to delegate tasks to the student team and give direction on marketing projects

This is a 20-hour/week position that includes tuition remission (up to 12 credits per semester) and a bi-weekly stipend. Graduate Assistant stipends are disbursed every other week, on Wednesday, starting in mid-January, ending the last week in May.

Candidates should submit a resume and cover letter by Thursday, November 20th, for consideration. The Office Student Activities staff will notify candidates by Monday, November 24th, about the next steps in the selection and interview process.

Contact Information: 

Afkar Alwakil 

Office of Student Activities 

aalwakil@towson.edu 

For more information about the Office of Student Activities follow us at @TowsonStuAct