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Digital Marketing Specialist – Fitness Tech Startup

Kinesis Integrated
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Who we are
Kinesis started as a Boulder-based strength gym where elite endurance athletes train. Today, we’re building the Kinesis app to make that same training accessible anywhere and growing a SaaS platform for fitness businesses. We’re a small, scrappy 4-person team living the startup dream: fast, flexible, and relentlessly focused on excellence.

At Kinesis, we embrace the Olympian mindset: owning your personal Olympics, striving for excellence, and inspiring others to do the same. Our team lives and breathes this philosophy, and we’re looking for someone who does too.

 

The role
We’re looking for a Digital Marketing Specialist to drive social growth, top-of-funnel lead generation for our D2C app, and support B2B visibility. This is an 8-week paid pilot with the opportunity to transition into a full-time role with management potential.

You’ll own organic social media, content creation, community engagement, and paid advertising campaigns. Your work will directly impact app downloads, user engagement, and the sales pipeline.

 

What you’ll do

  • Content Strategy & Execution

    • Own the content calendar: plan weekly themes, hooks, and CTAs.

       
    • Produce short-form content (Reels, TikToks, Shorts) and repurpose it into multiple assets (stories, posts, carousels).

       
    • Capture content at the gym, events, and remotely.

       
  • Community & Engagement

    • Respond to comments/DMs, highlight athlete wins, and source UGC.

       
    • Grow brand awareness and drive engagement that feeds into app downloads and sales.

       
  • Paid Advertising & Growth

    • Own paid campaigns on Facebook, Instagram, TikTok, and Google Ads.

       
    • Create, monitor, and optimize ad performance to maximize conversions.

       
    • Collaborate with leadership to align advertising strategy with overall marketing goals.

       
  • Performance Tracking & Optimization

    • Monitor weekly metrics (organic reach, engagement, ad performance, conversions).

       
    • Run small A/B tests and optimize content and campaigns for results.

       
    • Present insights and recommendations to leadership to improve ROI.

       
  • Ownership & Excellence

    • Embrace autonomy: take initiative and own projects end-to-end.

       
    • Deliver work with attention to detail, creativity, and precision.

       
    • Contribute to a culture of high standards and personal growth.

       

Who we’re looking for

  • Motivated & Hungry: Early-career professional, eager to learn, grow, and take ownership.

     
  • Detail-Oriented: You notice what others miss and take pride in execution.

     
  • Fitness & Endurance Knowledge: You understand or live the endurance lifestyle—running, cycling, lifting—or are deeply curious about it.

     
  • Short-Form Content Skills: Experienced with Reels, TikToks, Shorts, hooks, pacing, captions.

     
  • Copy & Messaging: Can write crisp, on-brand captions and CTAs that drive engagement and conversions.

     
  • Hybrid & In-Gym: Able to work on-site in Boulder 2–3x/week; remote flexibility for planning and editing.

     
  • Platform & Advertising Savvy: Comfortable posting on IG, TikTok, YouTube, LinkedIn; managing paid campaigns; interpreting analytics to inform next steps.
     

Nice-to-Haves

  • Editing/design experience: CapCut, Opus, Premiere, Canva, Figma.

     
  • Production basics: framing, audio, lighting, b-roll organization.

     
  • Paid campaign experience: Facebook Ads, Instagram Ads, TikTok Ads, Google Ads.

     
  • Event coverage: races, pop-ups, or activations.
     

Perks & Culture

  • 8-week paid pilot with the opportunity to transition to full-time with management potential.

     
  • Performance bonuses tied to growth metrics.

     
  • Access to our elite gym and pro-athlete environment.

     
  • Mentorship from a tight, high-performing startup team.

     
  • Event coverage opportunities and behind-the-scenes experiences.

     
  • The chance to own projects, make meaningful impact, and grow alongside the company.

 

Logistics

  • Start: ASAP (Fall ’25)

     
  • Schedule: 15–20 hours/week, flexible around classes/events

     
  • Pay: $22–28/hour (commensurate with experience)

     
  • Location: Hybrid in Boulder, CO