Manager - Social Media Marketing

ROLE AND PURPOSE:

• Responsible for enhancing our brand by building strong online communities through various social media platforms. The Manager - Social Media Marketing will be responsible for developing and administering social media content that is designed to engage users and create an interactive relationship between followers and the AISD. The successful candidate will be skilled at collecting and reviewing social media data to develop more effective marketing campaigns.

 QUALIFICATIONS:    

     Education/Certification:

• Bachelor's degree in Marketing or related field

     Experience:        

• 3 to 6 years of experience in social media marketing and/or PR
• Experience developing strategies across social media and digital marketing platforms
• Experience in outreach, sales, grassroots, social media, digital PR, buzz building and building sustainable communities
• Experience using social media analytics tools and the ability to tweak marketing strategies based on findings
• Creative skills for contributing new and innovative ideas
• Ability to create cutting-edge social media and digital marketing content
• Writing, blogging, proofreading, video and photography ability
• Experience with social advertising platforms such as Facebook, Twitter, Instagram, LinkedIn & YouTube
• Strong organizational skills and communication skills a must
• Ability to work well under pressure and meet deadlines
• Capacity to prioritize and work on multiple projects
• Ability to work independently and with flexibility
• Attention to detail and accuracy
• Proactive and resourceful with an enthusiastic attitude
• Experience with Adobe Premiere Pro
• Experience using social media monitoring and posting tools such as HootSuite, SproutSocial, SalesForce or similar
• Experience with Facebook Business and Ads Manager

MAJOR RESPONSIBILITIES AND DUTIES:  

• Create AISD's social media strategy
  • In partnership with the Executive Director or Marketing & Communications, develop a comprehensive strategy with goals that results in measurable achievements on AISD's various social media channels
• Create budgets for social media activities
  • Manage the allocated budget resources available for advertising and boosting posts on various channels.
  • Make budget recommendations that align with strategic social media goals
• Work with internal stakeholders
  • Collaborate with all lines of business to represent and engage internal stakeholders in AISD's social media strategy. Examples include profiling new special programs opportunities, transfer opportunities, job fairs, sports activities, fine arts achievements, corporate partners and more
• Plan and execute social media campaigns
  • Create a monthly comprehensive content calendar of activities to highlight which social posts will run, what channel they'll run on, which posts will be paid according to budget and a plan to measure results
• Plan and execute paid social media campaigns
  • Develop paid advertising/boosting strategies for each channel with measureable goals that demonstrate increases in engagement, lead generation, job fair registration and more
• Manage change and adopt social media into our organizational culture.
  • Develop social media tool kits for employees, partner organizations, etc. to assist with social media outreach
  • Share positive results with the teams to heighten awareness and more participation
• Engage with followers on social media
  • Serve as the official online spokesperson and ensure all questions and comments are responded to with courtesy and in a timely fashion
  • Provide both proactive and reactive online engagement
• Collaborate with Marketing and Communications team to integrate social media with all marketing initiatives.