Associate Paid Media Strategist

NOW HIRING: ASSOCIATE PAID MEDIA STRATEGIST

Criterion Global manages international media planning and buying for the new global economy. We activate global advertising campaigns across diverse industries including travel/hospitality, finance, sport, and global B2B and B2C, helping them reach their target audiences + goals. 

Our competitive position is offering clients smarter, faster, and more informed media strategy to catapult brands into new markets, boost marketshare, and bring accountability to advertising investments. Criterion Global looks for people with a global mindset, innate curiosity, methodical work style, and a relentless dedication to tackle big client challenges.

ABOUT THE ROLE:
You’ll be part of a client‑facing team of media investment storytellers—turning complex data into clear narratives and action plans. You’ll interface with principals internally, external partners and clients to keep plans sharp, budgets on track, and clients meeting their marketing goals.

REQUIRED QUALIFICATIONS :

• Agency-side experience specifically in media planning and buying, search, or management of paid social media investment. 
• Effective communication skills (in-person, email, and phone). 
• Sharp quantitative (accounting and data analysis) skills, a deliberate organizational process, and ability to “tell a story” through data.
• International curiosity, Globally-minded. Willing to travel.
• Bachelor’s degree or higher from accredited university.
• Proven ability to handle multiple priorities/tasks.

MEDIA RESPONSIBILITIES:

IDENTIFY: Proactively identify strategic opportunities and solutions for client campaigns

COMMUNICATE: Articulate and justify decisions based on consumer behavior data, trends, and applied findings to “tell a story” that demonstrates value to clients.

MANAGE daily activities, planning and execution of client media campaigns, including negotiations for the purchase of media across a variety of channels as well as the intricacies and management. This includes task management and Ad Ops troubleshooting 

ANALYSE: Candidate must be able to draw inferences and conclusions from data to make sound, supported client optimization recommendations

CLIENT SERVICE RESPONSIBILITIES:

• Support, and eventually manage client relationships 
• Deliver ongoing Executive Summary analyses of client reporting (typically weekly) to ensure tactics are aligned with client strategy/objectives.
• Account Management tasks such as providing specs to creative partners, overseeing AdTech QA processes, contributing to agency brainstorms, client research, managing day-to-day tasks and ad hoc projects, and, overall, the professional representation of agency both internally and externally.

WHAT YOU’LL BRING:

• 1–2+ years in paid media (agency or brand), comfortable speaking with senior clients.
• Excellent writing: tight subject lines, clean decks, precise next steps.
• Strong Sheets/Excel (INDEX/MATCH/XLOOKUP, pivots; bonus: basic SQL)
• Fluency with marketing metrics (reach, freq, CPx, ROAS), incrementality, etc.

NICE-TO-HAVES:

• Working knowledge of CM360 (trafficking terminology/recon) and GA4 (pathing, UTM hygiene).
• DV360 or The Trade Desk exposure; MMM/MTA collaboration; clean rooms (AMC/ADH); CTV/programmatic and brand‑lift frameworks.

COMPENSATION:

• $68–78k base (experience dependent), with additional benefits (health stipend, 401K, etc.)