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Growth Marketing Lead

Hashbranch
Email

San Diego, CA

Full Time

Marketing / UI-UX / Fintech

About Hashbranch

At Hashbranch, we're revolutionizing the Bitcoin mining industry at the intersection of Energy, Compute, and Capital. As a fast-growing, venture-backed startup in a multi-billion dollar industry, we've established ourselves as the trusted go-to name for commerce in the Bitcoin mining space. We're building the infrastructure that will define how this industry operates—no hype, just real innovation and execution.

The Role

We're seeking a versatile Marketing Specialist who combines strategic marketing expertise with UI/UX sensibilities to drive our brand forward and generate qualified leads. This role is perfect for a creative, data-driven marketer who thrives in the fintech/SaaS space and wants to make a significant impact at a growing startup.

You'll own our marketing strategy and execution, working closely with our design and sales teams to increase brand awareness and build a robust pipeline of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). Your dual expertise in marketing and UI/UX will be instrumental in creating compelling campaigns and improving our product experience.

You will receive full production and logistics support to execute any strategy, including an on-board team upskilled with graphic designers, writers, web developers, and a video editor!

This is an in-person position at our San Diego, CA office where you'll have direct influence on our growth trajectory and brand evolution.

Key Responsibilities

Lead Generation & Growth Marketing

  • Develop and execute multi-channel marketing campaigns to generate MQLs and SQLs
  • Create and optimize conversion funnels across digital channels
  • Implement and manage marketing automation workflows
  • Track, analyze, and report on campaign performance and ROI
  • Collaborate with sales to ensure smooth lead handoff and qualification processes

Brand & Content Strategy

  • Develop and maintain consistent brand messaging across all touchpoints
  • Create compelling content for various channels (blog, social media, email, web)
  • Manage social media presence and community engagement
  • Develop case studies, whitepapers, and sales enablement materials
  • Coordinate PR efforts and industry partnerships

UI/UX Collaboration

  • Partner with the design team on product UI/UX improvements
  • Apply user-centered design principles to marketing materials
  • Conduct user research to inform both marketing and product decisions
  • Create wireframes and mockups for landing pages and marketing assets
  • Ensure brand consistency across product and marketing touchpoints

Marketing Operations

  • Manage marketing tech stack and analytics tools
  • Develop and maintain marketing dashboards and reporting
  • Optimize SEO/SEM strategies for organic and paid growth
  • Plan and execute webinars, events, and other demand generation activities
  • Manage marketing budget and vendor relationships

What We're Looking For

Required Qualifications

  • Experience: 2-5 years in B2B or B2C marketing, preferably in fintech or SaaS
  • AI Tools Proficiency: Experience leveraging AI tools for content creation, campaign optimization, and marketing automation
  • Multi-Platform Execution: Proven ability to manage and execute campaigns across multiple channels simultaneously (social, email, web, paid media)
  • Lead Generation: Proven track record of generating and nurturing qualified leads
  • Analytics: Strong analytical skills with experience in Google Analytics, marketing automation platforms, and CRM systems
  • Content Creation: Excellent writing and visual storytelling abilities
  • Technical Aptitude: Comfortable with marketing technology and quick to learn new tools

Nice-to-Have

  • Education: Bachelor's degree in Marketing, Design, Communications, or related field (or equivalent experience)
  • UI/UX Skills: Experience with design tools (Figma, Canva, etc) - highly desired
  • Experience in cryptocurrency, mining industry or infrastructure technology
  • Experience with CRMs
  • Web development knowledge for landing page optimization
  • Video editing and motion graphics skills
  • Growth hacking or performance marketing experience

Key Competencies

  • Strategic Thinking: Ability to develop and execute comprehensive marketing strategies
  • Creative Problem-Solving: Innovation in approaching marketing challenges
  • Data-Driven: Comfort with metrics, A/B testing, and optimization
  • Collaboration: Strong cross-functional partnership skills
  • Project Management: Ability to juggle multiple initiatives and meet deadlines
  • Adaptability: Thrives in fast-paced startup environment

Why Join Hashbranch?

  • Total Compensation Package:
    • Base salary: $65,000-$80,000 (based on experience)
    • Eligible for annual performance bonus
    • Equity ownership stake with standard vesting
  • Growth Opportunity: Join as an early team member with significant upside potential
  • Impact: Direct influence on company growth and brand development
  • Innovation: Work at the cutting edge of Bitcoin mining and fintech
  • Benefits: Medical & dental coverage up to $500/month
  • Relocation Support: $2,000 assistance if relocating 150+ miles to San Diego
  • Learning: Gain deep expertise in a multi-billion dollar emerging industry

Want to Join Us?

If you're excited about combining marketing excellence with design thinking to drive growth in the Bitcoin mining industry, we want to hear from you.

Send your resume, portfolio, and a brief note about what draws you to this role to hello@hashbranch.com. Include examples of successful campaigns you've run and any relevant UI/UX work.

Hashbranch is an equal opportunity employer committed to building a diverse and inclusive team.