Social Media Coordinator

The mission of the Audubon Society of Rhode Island is to protect birds, other wildlife, and their habitats through conservation, education, and advocacy for the benefit of people and all other life.

Climate change has emerged as a principal priority of the Audubon Society of Rhode Island. Our partnership-based approach to policy, advocacy, education, research, and conservation has been critical to our success. The Social Media Coordinator will help amplify Audubon’s mission and impact by engaging audiences across digital platforms.

Position Summary

The Social Media Coordinator is responsible for creating and managing content across Audubon’s social media channels. This role will help increase community engagement, promote programs and events, and raise awareness of Audubon’s conservation and education efforts. The ideal candidate is creative, tech-savvy, and passionate about environmental issues and communications.

Essential Duties and Responsibilities

1. Content Creation and Management

• Plan, create, and publish engaging content on Audubon’s Facebook, Instagram, X (formerly Twitter), LinkedIn, and Bluesky.
• Create and curate visual content including photos, videos, infographics, and reels.
• Collaborate with staff to highlight conservation work, events, and educational programs.
• Maintain a consistent brand voice and visual style across platforms.

2. Community Engagement

• Monitor social media channels, respond to comments and messages, and engage with followers in a timely, friendly manner.
• Track engagement metrics and audience insights to inform future content.
• Support online promotion of fundraising campaigns and special events.

3. Webpage Updates and Maintenance

• Update and maintain content on the Audubon Society of Rhode Island website.
• Ensure event listings, news posts, and program information are accurate and current.
• Collaborate with the communications team to improve user experience and accessibility.
• Assist with minor website design changes as needed (using CMS tools such as WordPress and Firespring).

4. Strategic Planning and Reporting

• Assist in developing and maintaining a monthly content calendar.
• Report monthly on analytics and performance with insights and recommendations.
• Stay current with social media trends and recommend new strategies for growth.