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Digital Advertising Specialist

Washington's Top News (WTOP)
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About Us

Hubbard DC, which includes WTOP, Federal News Network and 2060 Digital, is committed to reporting relevant news for our region. Through continuously evolving brands, we connect consumers with advertisers across a growing number of distribution platforms including radio, podcasts, social media, and websites. We do this with a commitment to our community...while growing our people and profits.

OUR VISION

To be an industry leader and set the standard for equality and inclusivity for all races, genders, ages, ethnicities, abilities, sexual orientations and religions by creating and fostering principles that integrate our core values.

OUR MISSION

To be proactive in providing a welcoming, professional environment; free of harassment, discrimination and marginalization with on-going habits that incorporate our unique experiences into the overall success and continuous evolution of this organization.

Job Overview

Work closely with digital and custom teams as well as the digital strategy/development team to manage digital advertising operations, craft campaign performance reports and coordinate the development of content and creative concepts that meet the marketing/business objectives of clients and overall business strategies of the Company.

Job Responsibilities

  • Oversee and execute the scheduling, production and implementation of all digital/mobile campaigns in ad server (DFP/GAM) to ensure timely, accurate implementation, as well as full delivery.
  • Coordinate the development of online advertisements, including overseeing the creative design and content development, that meet the marketing/business objectives of clients, furthering clients' brand strategy, and promoting successful campaigns.
  • Manage client projects from implementation to completion.
  • Produce comprehensive reports and analysis of client campaigns including producing detailed campaign recaps.
  • Work with internal teams/AEs to understand clients' needs and generate ideas for advertising solutions, often involving impression levels/mockups/statistics/reporting/etc.
  • Work with Marketing department to develop internal creative that meets our business objectives to advance company's brand strategy.
  • Fulfill and implement any and all sales objectives, at time creating microsites, building programs, implementing and updating content, etc.
  • Set up, modify and manage online and mobile ad serving systems -- including tagging and targeting schematic, as well as advertising specs and guidelines -- as new company and product offerings evolve.
  • Provide frequent updates to Sales on inventory and campaign delivery statuses.
  • Maintain the QA process, including screening all incoming creative to uphold content restrictions and quality assure all booked advertisements.
  • Assist with the development of operational best practices and campaign lessons learned that can be leveraged by Sales
  • Explore new technologies and potential external partners that will help bolster online and mobile advertising capabilities to drive business.
  • Other duties as assigned.

Qualifications

  • Bachelor's degree required.
  • Strong attention to detail required.
  • Demonstrated ability to create internet based and digital media marketing solutions.
  • Advanced PC skills; strong experience with DFP/GAM, AdX, AdSense, WordPress, Google Analytics, Adobe Creative Suite, MS PowerPoint, Word, Excel required. Completion of Google Analytics Certifications a plus.
  • Experience with Google Ads Manager, Social Media Marketing (Facebook, LinkedIn, Twitter), SEO/PPC. Completion of Google Ads Certifications a plus.
  • Experience with Internet page creation (HTML/Java Script, Flash, and/or streaming media platforms) a plus.
  • Experience with programmatic selling of remnant inventory a plus.
  • Ability to establish and maintain customer relationships, communicate effectively with a wide range of personalities in a professional and courteous manner.
  • Project an appropriate professional appearance and demeanor.
  • Ability to work in compliance with company policies and procedures.
  • Ability to function in a team environment.
  • Ability to work established schedule and other hours as needed.
  • The Company may make reasonable accommodations to facilitate the ability to perform essential job functions.

Physical Requirements

  • Ability to communicate in English both verbally and in writing.
  • Manual dexterity and fine motor skills to manipulate computer keys and general office equipment (telephone, copier, calculator, etc.) for extended periods of time.
  • Ability to hear and speak clearly and follow both oral and written direction.
  • The Company may make reasonable accommodations to facilitate the ability to perform essential job functions.

Additional Information

This position is subject to pre-employment driving record background check. A conviction, violation pending adjudication, or adverse driving record more than 3 years old or does not meet the major violation definition per company policy will not, on its own, disqualify an applicant. The company will use background check information in a confidential, non-discriminatory manner consistent with applicable federal, state and local law.

Compensation and Benefits

When extending an offer, the company considers a variety of factors such as (but not limited to) the candidate's work experience, education/training & key skills as well as internal peer equity and other market and business considerations.

Hourly pay range: $25.00 - $31.25

For information regarding our benefits, please copy the link below and paste in your browser: https://hubbardbroadcasting.com/our-company/working-here/

Req Affirmative Action Statement

We are an equal opportunity employer, including disability/vets.

Req Diversity Statement

Hubbard Broadcasting has been committed to representing the communities we serve since our founding over 100 years ago. The same holds true today. We know the best way to accomplish this is by recruiting and retaining top talent from diverse cultures, life experiences, and world views. With dignity and respect, we value YOU and everything that makes YOU uniquely YOU.