Social Media Coordinator

Love to Dream™    Better Sleep. Bigger Dreams. Brighter World.
 

Role Description

Role: Social Media & Influencer Coordinator

Reports To: Brand & Comms — Social Media Manager & Producer 

Love to Dream™ Values

In your role, use the Love to Dream™ Values to guide your actions and behaviors.

LEAD WITH LOVE

INSPIRED BY FAMILIES

DARE TO DREAM

MADE WITH LOVE

In your role it is important to be respectful to others with your time, words, and actions as well as taking time to develop relationships, and thoughtfully collaborate.

When at work you need to keep your focus on putting families and their babies at the centre of everything you do. Listen to our customers — their feedback helps guide us toward our purpose.

Innovation is a part of everyone’s role. We expect you to strive to be better every day, to embrace the challenges in your role and continuously bring your best ideas and suggestions forward.

Take pride in your work and strive for excellence to provide the best quality products and services. You must take care of the detail that matters.

Personal Behavior Responsibilities

Organization — Innovation & Continuous Improvement

• Offer suggestions and/or process improvements for the business — for example, to improve service quality, increase sales, improve safety, improve consistency of meeting deadlines, streamline systems/processes, or reduce expenses.
• Be future focused and take accountability for work outputs towards achieving goals.
• Cultivate an opportunistic, nimble and responsive approach towards work, using initiative and making decisions (within specified guidelines) to improve productivity and/or achieve required business outcomes.
• Develop a ‘fit-for-purpose’ mindset to ensure any product, system, process, or procedure is well designed and appropriate to business needs, and not excessive, complex or unnecessary.
• Manage fluctuating work volumes while taking personal responsibility for managing role administration in conjunction with role tasks. NB: All roles have an administrative element and an expectation to manage this to optimal efficiency.
• Review role regularly in conjunction with Line Manager to identify opportunities to simplify, increase productivity, remove unnecessary tasks, incorporate new tasks, reduce costs, improve processes and increase efficiency.

Self-Development & Discipline

• Self-Development — improve the way you perform job responsibilities by developing relevant skills and knowledge, e.g. time management, personal organisation, relationship building, conflict resolution.
• Self-Discipline — demonstrate leadership by following processes, policies and procedures, and keep organizational information and grievances confidential to prevent serious consequences.

Examples of Measures / Evaluation

• Job process or product/service improvements suggested and/or implemented.
• Career or Personal Development Plan achievements and activities completed.
• Sales, expenses to budget, various system metrics.

Interpersonal Behavior Responsibilities

Positive Mental Attitude and Enthusiasm

• Remain open and positive in times of change and variations in work volume.
• Uphold and foster a positive attitude towards work when faced with business challenges.
• Share stories and experiences that enhance the company culture.

Positive Self-Leadership and Being a Team Player

• Work cooperatively, build trust and offer support to your colleagues to problem solve and achieve work requirements, especially when work volumes are high or unexpected challenges arise.
• Positively influence others as well as remaining open to being influenced yourself (a learning/growth mindset).
• Efficiently organize responsibilities for yourself and the team where needed.
• Interact and exchange information respectfully with everyone both inside and outside the organization.

Examples of Measures / Evaluation

• Responsiveness to feedback on performance and behaviour.
• Work completed to standard and within established timeframes.
• Examples of stories shared, shout outs, etc.

Role Purpose Statement

The Social Media & Influencer Coordinator plays a key role in supporting Love to Dream’s global social and influencer marketing activity. Working closely with the Social Media Manager & Producer, this role helps grow our ambassador and UGC programs, supports organic social scheduling and trend spotting, and coordinates influencer gifting across AU, UK, USA, DE and CA. It is a hands-on, organised role for someone who is creative, social-savvy, and comfortable both behind the scenes and (with coaching) in front of the camera — helping us tell more authentic family stories with parents and babies at the heart of everything we do.

General Responsibilities

Health, Safety and Wellness

• Work in a safe manner and be proactive in promoting wellness and self-care to foster a friendly and inclusive work culture.
• Identify potential hazards or risks (both physical and psychosocial) and take personal responsibility to remove, control and report them.
• Report hazards in a timely manner and establish control measures if required.
• Work with People and Culture to rectify or monitor hazards or risks and manage recovery at work programs.
• Report all work injuries immediately to your manager or People and Culture using the Injury Notification Form, where possible at the time of incident or injury.
• Also report all non-work injuries that may affect your work to your manager and/or People and Culture.

Role Specific Responsibilities

Influencer Gifting Coordination (AU / USA)

• Source, gift and track influencer product send-outs across AU and USA markets, ensuring each gift is on-brand and appropriate to the recipient.
• Pack and organize pick-ups when required (e.g. seasonal hero kits such as Caddy or Hospital Bag drops).
• Maintain accurate trackers of who has been gifted, what was sent, and the content received in return.

Ambassador Program Support

• Manage the Ambassador inbox — responding to ambassadors regarding discount codes, product queries and general questions in a warm, on-brand tone.
• Triage and escalate more complex issues to the Social Media Manager & Producer.
• Help keep ambassador records, codes and contact details accurate and up to date.

Organic Social Media Support

• Schedule content across our organic social channels after it has been created, ensuring captions, tags, timing and links are correct.
• Watch for emerging Instagram and TikTok trends, hooks, audios and concepts that Love to Dream could authentically participate in, and share these with the Social Media Manager & Producer.
• Help maintain a clean, well-organized content calendar and asset library.

UGC Collaborations via Loud Crowd

• Send product to UGC creators and stay on top of follow-ups through to content delivery.
• Save and file final UGC content to Brandfolder (or current asset library) with correct tagging.
• Help increase the volume of UGC collaborations we run each month by owning the operational follow-through.

Micro-Influencer Sourcing & Outreach

• Proactively source and invite micro-influencers to join the Love to Dream ambassador program across AU, UK, USA, DE, CA (and FR where relevant).
• Maintain a pipeline of potential creators in each market with notes on fit, audience and content style.
• Send thoughtful, personalized outreach that reflects the Love to Dream voice.

Trend & Influencer Spotting

• Keep a constant eye on emerging trending hooks, audios and concepts in the parenting / baby / lifestyle space.
• Identify potential influencers for collaboration and share recommendations with the Social Media Manager & Producer.
• Build and maintain trend and influencer watchlists that the wider marketing team can draw from.

Mid-Funnel Conversation & Collab Management

• Take over the ‘middle section’ of influencer collaborations once an initial conversation has been started — coordinating product shipment, contract follow-up, and check-ins on content delivery.
• Hand back to the Social Media Manager & Producer once content is delivered and ready for review.
• Help unlock additional collaboration capacity by being the reliable second pair of hands across the workflow.

Content Support

• Provide flexible content support, including grabbing clips of localized content, simple edits and repurposing existing assets for different markets.
• With coaching, be willing to appear on camera — for example, interviewing mums, simple voice-overs or talking-head style content to support social campaigns.
• Embrace upfront training and feedback to grow into a confident on-camera contributor over time.

Measures / Evaluation

• Influencer gifting is delivered accurately, on time and well-tracked across AU and USA.
• Organic social is scheduled accurately and on time.
• Trend and influencer spotting to support Brand & Comms team with usable, on-brand opportunities.
• Demonstrates growth and willingness in front-of-camera content and/or capturing required content for briefs and video ideas, supported by coaching.
• Maintains a high standard of communication and brand tone across all ambassador and influencer touch points.

About You

About You

• You’re early in your career (0–2 years’ experience) — perhaps a recent graduate or someone with internship/casual experience in social media, marketing or communications.
• You’re highly organised, with strong attention to detail and the ability to juggle multiple workflows across different markets and time zones.
• You live and breathe Instagram and TikTok — you understand the rhythm of organic social and have a sharp eye for trends, hooks and audios.
• You’re a confident, warm communicator who can hold respectful, on-brand conversations with ambassadors, creators and influencers.
• You’re comfortable (or willing, with coaching) to appear on camera — for example interviewing mums or fronting simple short-form content.
• You have an interest in the parenting / baby / lifestyle space and care about families.
• Exposure to UGC platforms (e.g. Loud Crowd), Brandfolder, Hopper HQ or similar scheduling tools, and basic short-form editing (e.g. CapCut, Canva) is a bonus, not a requirement.

What We Offer

What We Offer

• A part-time contract, fully remote role (2 days per week to start, with potential to expand) working directly with the Social Media Manager & Producer.
• Hands-on coaching and exposure to global social, influencer and UGC strategy across multiple markets.
• A values-led culture grounded in Lead with Love, Inspired by Families, Dare to Dream and Made with Love.
• The opportunity to grow into a broader social and content role over time.

Better Sleep. Bigger Dreams. Brighter World.