SearchOwl is a personalized search platform for the skincare industry. We leverage data to connect consumers and vendors through better decision-making. Platforms like Amazon and Ulta create friction in the search process. Consumers struggle to find the perfect product thanks to outdated search technology. Small brands are hurt by advertising and platform fees. Here’s how SearchOwl is different:
Advertising and Sponsorships
Other e-commerce platforms put certain vendors above others, at the expense of vendors and shoppers. The first result shouldn’t go to the highest bidder. At SearchOwl, the first result is the product that best meets your needs.
The Search Bar
The default search bar is based on keyword technology. You get 3-4 ‘keywords’ to describe what you’re looking for. For educated, conscious shoppers, this is not enough. Shoppers often want specific brands, types of products, ingredients, sourcing, price ranges, review data, and more! SearchOwl accommodates your requests so that you can ask for…
“A facial moisturizer with at least SPF 30 (zinc-based), under $35, with more than 4.5 stars. Must be vegan and reef-friendly”
… instead of just “SPF Moisturizer.”
Personalization
Shoppers have preferences. Maybe you prefer small businesses. Maybe you’re avidly against animal testing. Maybe, you refuse to buy moisturizers with fragrances, because it causes your skin to break out! E-commerce sites collect a lot of data but don’t remember anything about you. SearchOwl learns your preferences over time.
The difference is clear. SearchOwl is far better for shoppers and businesses than typical e-commerce sites because it’s our mission. The e-commerce industry needs change, and we’re committing to doing better.
